Today, it's a solo episode from Jovana sharing some of the marketing automation principles that keep us on the straight and narrow, when it comes to building automations. There are 10 things that we like to keep front and center when creating automations or working with clients. And these are: Work less, convert more Simplicity If you set it and forget it, you will regret it If the work doesn't require creativity, automate it, delegate it or leave it - Naval Ravikant, https://www.air.chat/naval Your consumer is not stupid, they are your wife, Peep Laja, Conversion XL If in doubt, always choose native Amplify what's working When things go wrong, go back to the start Test, test, test, and test Bonus: 10. Automate responsibly - Chris Davis from Automation Bridge Do you have any guiding principles you'd like to share? Let me know in the Q&A section of the podcast if you're tuning in from Spotify. Time Stamps [00:00:58] The evolution of technology [00:06:51] Always review automations for success [00:08:17] Embracing creativity in work [00:13:36] Amplify what's working [00:16:04] Automate Responsibly =================================== Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business. P.S. Here are 4 ways we can help you grow your business: 1. Check out our socials for free marketing tips that you can implement in your business today: Instagram: https://www.instagram.com/bumperleads/ Facebook: https://www.facebook.com/bumperleads/ LinkedIn: https://www.linkedin.com/company/17912778/ 2. Done-With-You Training - Join the Waitlist https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/ 3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com 4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales

Are you using tags, lists, or custom fields in your CRM? Have you ever wondered which one is better? And how does AI play a role in the CRM and the Marketing Automation space? Today's guest needs no introduction - Chris L. Davis is a great friend of mine who is a host of a popular podcast called ⁠All Systems Go! Podcast⁠. Chris is also the Founder of AutomationBridge.com. In this episode, Chris shares insights on automation, AI and segmentation, catering to agency owners, automation builders, experts, and non-techie business owners alike. Here's what we discuss: [00:02:06] Segmentation explained in layman terms. [00:10:22] What is a successful business segmentation. [00:18:35] Using segmentation to amplify success. [00:22:45] The impact of AI in marketing. [00:25:04] AI in Marketing Automation Industry. [00:30:14] Seth Godin's thoughts on AI [00:34:03] Segmentation in marketing automation. [00:37:15] Tags vs. Fields - which one is better for data gathering Chris L. Davis Bio Chris L. Davis is one of the most highly sought after marketing automation consultant and advisor in the industry. With a unique background in electrical engineering and leadership roles at major startups like Leadpages and ActiveCampaign, Chris has helped numerous startup companies raise a collective of over $157 million in capital. Combining his technical and marketing expertise, he developed a systematic approach to building automated marketing systems inside of businesses to maintain a lean operational footprint while experiencing enterprise level revenue scale. Passionate about empowering marketers, Chris created a membership community that serves as an ever-growing online resource, equipping digital marketers with the tools and techniques they need to automate the marketing of any business effectively. You can follow Chris Davis on LinkedIn here - https://www.linkedin.com/in/businesschris/ To view the mentioned resource - click here. =================================== Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business. P.S. Here are 4 ways we can help you grow your business: 1. Check out our socials for free marketing tips that you can implement in your business today: Instagram: https://www.instagram.com/bumperleads/ Facebook: https://www.facebook.com/bumperleads/ LinkedIn: https://www.linkedin.com/company/17912778/ 2. Done-With-You Training - Join the Waitlist https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/ 3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com 4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales

Hey, awesome listeners! In this podcast episode, Jovana teams up with Reid Robinson, the AI Product Guru at Zapier, to dive into the magic world of Automation and AI. We are pumped to have Reid spill the beans on how Zapier is making businesses' lives way easier. Reid dives deep into Zapier's powers – it's not just a tool, it's THE tool that can automate anything you dream up. They chat about Reid's journey, his gig as the AI lead product manager at Zapier, and how the platform has evolved into a game-changer. Zapier's origin story pops up, dating back to 2011 when the tech scene looked quite different. Reid spills the deets on Zapier's recent glow-up, adding first-party tools like Tables and Interfaces to level up the automation game. Reid shares the latest in Zapier's AI game with a new slick AI Zap Builder that lets you describe your workflows using simple, everyday language. No more techy headaches! Tune in to learn what the future holds for Automations and AI as Reid shares his thoughts from Zapier's perspective and beyond. Reid will be presenting at the ActiveCampaign's Leap Day Extravaganza Event! He'll be talking about how to use ChatGPT in automations. You definitely wanna be there – it's gonna be a blast! This conversation is like your backstage pass to the evolution of Zapier and the super cool role AI plays in shaping the future of automation. Tune in, it's a wild ride! 🚀✨ This summary was made possible thanks to AI :) About Reid Robinson Reid harnesses the powers of AI and automation at Zapier, leading the development of innovations such as the AI Actions and the OpenAI’s GPTs.  His eclectic career, fueled by curiosity, determination, and a healthy dose of professional schmoozing, started with making 120 cold calls a day sans computer, selling conference tickets. Since then, he’s established strategic partnerships at both Zapier and Hootsuite, co-founded and led cocoNFT to acquisition, and returned to Zapier to spearhead AI product management. Outside of work, Reid enjoys a heated game of Root or Clank, trying new restaurants, and traveling with his wife and their 2-year-old explorer-in-training. Time stamp [00:02:20] Reid's background - AI and NFT [00:05:09] Marketing automation and AI [00:09:39] Content generation with Zapier [00:13:55] AI tools for email scraping [00:18:57] Automation in business operations [00:20:55] AI-generated code for users [00:23:40] Exciting tech advancements discussed You can follow Reid on LinkedIn https://www.linkedin.com/in/reidtrobinson/ X/Twitter https://twitter.com/Reidoutloud_ =================================== Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business. P.S. Here are 4 ways we can help you grow your business: 1. Check out our socials for free marketing tips that you can implement in your business today: Instagram: https://www.instagram.com/bumperleads/ Facebook: https://www.facebook.com/bumperleads/ LinkedIn: https://www.linkedin.com/company/17912778/ 2. Done-With-You Training - Join the Waitlist https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/ 3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com 4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales

Wondering how to spend an extra day in February? "Make time for what matters" This is the inspiration behind ActiveCampaign's Leap Day Extravaganza Event scheduled to run on the 29th of February over 29 hours! On the Leap Day Extravaganza Virtual Event, the aim is to assist small business owners and marketers in saving time and increasing productivity through the use of technology, strategy, and process. It will run for 29 hours on February 29th, starting at 8 a.m. Sydney time and ending at 6 p.m. Los Angeles time. It's been a while since we had an event like this - I hope to see you there! Tune into Spotify Father Time's Leap Day Mixtape Here Timestamp: 00:00:24 - Leap Year: An Extra Day in February00:01:56 - The Quirkiness of Leap Years and Making Time00:03:30 - Utilizing Time Zones for a 29-Hour Event00:09:49 - Rand Fishkin's Chill Work Philosophy00:11:25 - Four-Day Work Week Discussion00:13:49 - Fractional CMOs and Time Management Research00:14:53 - Agency and Client Relationship Dynamics00:17:09 - Finding Work-Life Balance00:23:50 - Music and Time-Themed Spotify Mixtape00:25:15 - Beekeeping and Marketing Here's where you can learn more about this event: https://leapday.activecampaign.com/ #makemoretime Facebook: https://www.facebook.com/activecampaign/  Instagram: https://www.instagram.com/activecampaign/ LinkedIn: https://linkedin.com/company/activecampaign Threads: https://www.threads.net/@activecampaign TikTok: https://tiktok.com/@activecampaign X(Twitter): https://twitter.com/ActiveCampaign YouTube: https://www.youtube.com/@ActiveCampaign =================================== Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business. P.S. Here are 4 ways we can help you grow your business: 1. Check out our socials for free marketing tips that you can implement in your business today: Instagram: https://www.instagram.com/bumperleads/ Facebook: https://www.facebook.com/bumperleads/ LinkedIn: https://www.linkedin.com/company/17912778/ 2. Done-With-You Training - Join the Waitlist https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/ 3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com 4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales

Welcome back to Marketing Automation Made Simple. In this episode, Milena and Jovana dive into the essential updates and trends for marketing automation in 2024. Major Update Alert: Email service providers like Yahoo and Google are requiring updates to domain protocols, specifically DKIM (Domain Keys Identified Mail) and DMARC (Domain-Based Message Authentication, Reporting, and Conformance). Action Required: Update your domain settings to ensure emails land in inboxes and not spam folders, protecting your domain reputation. Review and Refresh: It's crucial to revisit how leads are nurtured. Consider the actions they take or don't take before purchasing your products or services. Test Your Purchasing Process: Experience your store as a customer would. Ensure your nurturing emails and reminders are functioning as expected. Regular Check-ups: Go through your automations, like abandoned cart sequences and welcome series, to ensure they're up-to-date and are delivering! Content Authenticity: With AI-generated content on the rise, it's important to humanize your content to stand out. Authenticity is Key: Google's new algorithm prioritizes authentic content, so focus on humanizing your brand across all channels. AI Integration: Embrace AI tools like conversational forms and chatbots to enhance customer service and streamline processes. Voice and Mind Control: Future tech may include voice instructions and even neural links for business operations. As we navigate the fast-paced changes in technology, it's important to stay informed and adapt to new tools and trends. Remember to update your email settings, review customer journeys, check automations, and stay authentic in your marketing efforts. Let's make 2024 a year of growth and innovation in marketing automation!

As of February 2024, if your business sends newsletters on a regular basis, you will need to pay close attention to some big changes happening in the email marketing space.  Google and Yahoo have both announced that they will be implementing stricter measures around email authentication protocols that will require every sender to authenticate their email domain, to ensure safer and less spammy inboxes.  I’ve met a few businesses recently who: Don’t know about these new important email changes Don’t think it’s a big deal They put it into their “too hard basket” to deal with later I say this is too important to leave for later and should be addressed by every marketer at least 90 days in advance of the planned dates - which is the 1st of February 2024 as announced by Google. No doubt others will follow in lockstep. Although it seems too 'boring' or 'techy' for some marketers to grapple with, neglecting email authentication protocols could cost you in lost revenue, so it’s best to start planning now. These changes are positive news for everyone involved - your subscribers will have a cleaner, less spammy inbox and you’ll be following email marketing best practices. It’s really a win-win. Tune into today's episode to learn how these changes can impact your email open rates and your sales! Extra Resources: Email Deliverability: How To Avoid The Dreaded Spam Folder Klaviyo: How to prepare for Gmail & Yahoo email requirements Google Announcement =================================== Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business. P.S. Here are 4 ways we can help you grow your business: 1. Check out our socials for free marketing tips that you can implement in your business today: Instagram: https://www.instagram.com/bumperleads/ Facebook: https://www.facebook.com/bumperleads/ LinkedIn: https://www.linkedin.com/company/17912778/ 2. Done-With-You Training - Join the Waitlist https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/ 3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com 4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales

In this episode of the Marketing Automation Made Simple podcast, Jovana welcomes Shawn Herring, Chief Marketing Officer at airSlate, to discuss a brand new report on marketing automation and AI for small businesses. With over 20 years of experience in leading marketing teams, Shawn shares insights on how small businesses can effectively grow and compete in today's market. Tune in to learn more about the findings in the report run by airSlate that Jovana found 'shocking', and also this episode will showcase the impact of automation and AI on small businesses as experienced by Shawn over his 20 year automation career. [00:02:48] AI automation and human intervention. [00:03:45] Small businesses embracing AI - sharing report findings [00:10:21] Automation and business maturity. [00:11:22] Automating mundane tasks. [00:15:20] AI SWAT team - a great team building initiative [00:19:57] Embracing a four day work week. [00:22:01] Shorter work week and travel. [00:26:39] SMBs with bigger tech stacks. [00:29:45] The power of A/B split testing websites. You can download the SMB report here. =================================== Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business. P.S. Here are 4 ways we can help you grow your business: 1. Check out our socials for free marketing tips that you can implement in your business today: Instagram: https://www.instagram.com/bumperleads/ Facebook: https://www.facebook.com/bumperleads/ LinkedIn: https://www.linkedin.com/company/17912778/ 2. Done-With-You Training - Join the Waitlist https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/ 3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com 4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales

In this episode, Jovana is joined by her twin sister and colleague, Milena, to discuss the top questions to ask when designing sales funnels for your business. Whether you're a large or small business, this episode will provide valuable insights to help you create an effective marketing automation strategy. Tune in to learn more about sales funnels and how they play a crucial role in your marketing efforts, especially before you start creating automations. [00:02:07] What is a sales funnel? [00:05:08] The challenge of working with technology [00:09:54] Increasing customer lifetime value [00:13:31] Putting sales funnels together [00:16:10] Calculating return on investment [00:21:49] Building a marketing growth system [00:26:30] Marketing automation made simple calculator [00:29:30] Sales funnels and customer experience =================================== Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business. P.S. Here are 4 ways we can help you grow your business: 1. Check out our socials for free marketing tips that you can implement in your business today: Instagram: https://www.instagram.com/bumperleads/ Facebook: https://www.facebook.com/bumperleads/ LinkedIn: https://www.linkedin.com/company/17912778/ 2. Done-With-You Training - Join the Waitlist https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/ 3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com/grow/ 4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales And we mentioned our Marketing automation ROI calculator which you can access here: www.bumperleads.com/quiz

Over the last 3 months, Corey and I have been on a much needed adventure working and travelling through Turkiye and Greece. We packed 1 suitcase, including our laptops and quickly decided on our destination. Within 3 days, we were on the plane to Izmir, Turkiye. During our trip, Corey rediscovered his passion for craft beer. We got talking to a few large craft breweries and bars located in Izmir and Bodrum in Turkiye; and also in Crete and Naxos Islands in Greece. In this episode, I am sharing our travel experience and what we've learnt from speaking to some of these business owners. Every time I travel, I'm reminded how technology helps us stay connected around the world and how quickly countries around the world are adopting it. AI seems to be on top of everyone's mind! I heard Simon Sinek on a podcast recently, share his thoughts on AI and human connections. He used social media influencer analogy. Simon says it's much easier to pick up a phone and record yourself to talk to millions followers, but to try and say the same thing to a friend in person is entirely a different thing. It's harder to talk to one person than to a million people. Simon's view is that AI cannot replace human connection. Our travel has proved that point a thousand times over! Tune into our recent episode here. You can stream directly via Spotify, Apple, Audible and others. Teşekkür ederim Jovana =================================== Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business. P.S. Here are 4 ways we can help you grow your business: 1. Check out our socials for free marketing tips that you can implement in your business today: Instagram: https://www.instagram.com/bumperleads/ Facebook: https://www.facebook.com/bumperleads/ LinkedIn: https://www.linkedin.com/company/17912778/ 2. Done-With-You Training - Join the Waitlist https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/ 3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com/grow/ 4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales

In this podcast interview, Jovana is bringing one of her old guests back - Ashleigh Alsadie also known as The Cold Calling Queen! In this episode, we discuss how to purchase cold lists and how to use them in your business. Ashleigh shares insights on the effectiveness of cold lists for lead generation and emphasizes the importance of having a clear purpose and criteria when purchasing a list. She reveals her team's proven sales process, which includes crafting a compelling elevator pitch that focuses on the prospect's interests. The discussion continues as Ashleigh explains her sales process for cold leads, covering elements such as asking engaging questions, handling objections, and closing the deal. Ever wondered how to handle Gatekeepers? Tune in to find out! =================================== Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business. P.S. Here are 4 ways we can help you grow your business: 1. Check out our socials for free marketing tips that you can implement in your business today: Instagram: https://www.instagram.com/bumperleads/ Facebook: https://www.facebook.com/bumperleads/ LinkedIn: https://www.linkedin.com/company/17912778/ 2. Done-With-You Training - Join the Waitlist https://www.bumperleads.com/email-marketing-automation/marketing-automation-made-simple-course-waitlist/ 3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com/grow/ 4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales