Every quarter we run the same process for our clients.Tags get updated. Automations get changed. Forms get adjusted. Sequences get rebuilt for the new quarter.Without a document in front of us... this takes hours. Mistakes happen. Things get missed.And the worst part is you pay for it twice... once in the time it takes and again when something downstream breaks because you forgot a step.With the SOP... forty five minutes. (65 taping this video)Executed. Done. Move on.This isn't about being organized for the sake of it. This is about moving the decision out of your brain and into the document.You're not thinking about what to do. You're not thinking about when to do it. You're executing the whole time.And those are two very different modes.One of them is a lot cheaper.We recorded ourselves doing this quarterly maintenance process for a client. Not the whole thing... but enough to show you what it actually looks like when you stop carrying this stuff in your head.Some think SOPs are what you build when you decide to scale.SOPs are what you build BEFORE you scale.They're the thing that will literally make you feel ready.Because all of the mental roadblocks free up... and you're finally allowed to think about what scaling actually means.If you're doing something more than once and it takes cognitive load... you need an SOP for it.The size of your team is irrelevant.Put "SOP" in the comments if you want to hear what it would look like to build these inside your company.That's what we do.All our best,#anEmpire #BuildInPublic

In this episode of Marketing 101 Podcast, Pat asks Lewis about HammerSport Marketing's second Core Sevice, Digital Branding.  Lewis talks a little more about Brand Development, their first Core Service, and then gives some good examples and ideas about what digital branding is and how to do it. If you would like more information about marketing, branding, or technology please comment or find us on one of our business or personal channels. Contact us directly at: https://hammersportmarketing.com/ Instagram: https://www.instagram.com/hammersport_marketing/ And on Facebook at: https://www.facebook.com/HammerSportMarketing LinkedIn at: https://www.linkedin.com/company/hammersportmarketing/ Our Podcast at: https://anchor.fm/marketing101 Other parts of our journey can be found at: http://hammersportracing.com/ https://www.facebook.com/HammerSportRacing https://www.instagram.com/hammersport_racing/ Lewis May is at: https://www.instagram.com/lug_nut_lewie/ https://www.facebook.com/lewis.t.may https://www.linkedin.com/in/lewistmay/ Riley Seaburg is at: https://twitter.com/RileySeaburg https://www.instagram.com/riley.seaburg/ https://www.facebook.com/riley.seaburg.5 https://www.linkedin.com/in/rileyseaburg/ Pat Greene is at: https://www.instagram.com/hearsayu/ https://www.facebook.com/patrick.greene.524 https://www.linkedin.com/in/pat-greene-aa36443/

In this episode of Marketing 101 Podcast Pat asks Riley and Lewis about the metrics that are used to measure success in digital marketing. They discuss numerous different Key Performance Indicators, or KPIs, and how different metrics are needed for different industries. If you would like more information about marketing, branding, or technology please comment or find us on one of our business or personal channels. Contact us directly at: https://hammersportmarketing.com/ Instagram: https://www.instagram.com/hammersport_marketing/ And on Facebook at: https://www.facebook.com/HammerSportMarketing LinkedIn at: https://www.linkedin.com/company/hammersportmarketing/ Our Podcast at: https://anchor.fm/marketing101 Other parts of our journey can be found at: http://hammersportracing.com/ https://www.facebook.com/HammerSportRacing https://www.instagram.com/hammersport_racing/ Lewis May is at: https://www.instagram.com/lug_nut_lewie/ https://www.facebook.com/lewis.t.may https://www.linkedin.com/in/lewistmay/ Riley Seaburg is at: https://twitter.com/RileySeaburg https://www.instagram.com/riley.seaburg/ https://www.facebook.com/riley.seaburg.5 https://www.linkedin.com/in/rileyseaburg/ Pat Greene is at: https://www.instagram.com/hearsayu/ https://www.facebook.com/patrick.greene.524 https://www.linkedin.com/in/pat-greene-aa36443/

In this episode of the Marketing 101 Podcast Pat Greene asks the founders of HammerSport Marketing, Lewis May and Riley Seaburg, a few questions about social media marketing. If you would like more information about marketing or branding please comment or find us on one of our business or personal channels. Contact us directly at: https://hammersportmarketing.com/ Instagram: https://www.instagram.com/hammersport_marketing/ And on Facebook at: https://www.facebook.com/HammerSportMarketing LinkedIn at: https://www.linkedin.com/company/hammersportmarketing/ Our Podcast at: https://anchor.fm/marketing101 Other parts of our journey can be found at: http://hammersportracing.com/ https://www.facebook.com/HammerSportRacing https://www.instagram.com/hammersport_racing/ Lewis May is at: https://www.instagram.com/lug_nut_lewie/ https://www.facebook.com/lewis.t.may https://www.linkedin.com/in/lewistmay/ Riley Seaburg is at: https://twitter.com/RileySeaburg https://www.instagram.com/riley.seaburg/ https://www.facebook.com/riley.seaburg.5 https://www.linkedin.com/in/rileyseaburg/ Pat Greene is at: https://www.instagram.com/hearsayu/ https://www.facebook.com/patrick.greene.524 https://www.linkedin.com/in/pat-greene-aa36443/

In this Episode, Pat Greene asks Lewis May some seemingly simple questions about Branding and Brand Development.   If you enjoy this episode, please leave us a reasonable review. Get marketing help: https://hammersportmarketing.com Follow us: Facebook: https://www.facebook.com/hammersport-marketing Instagram: https://www.instagram.com/hammersport_marketing LinkedIn: https://www.linkedin.com/company/hammersportmarketing Youtube: https://www.youtube.com/channel/UCGD0G9e_-NlcDj3dYcjawDw

In this episode, we continue explaining a little more about our views on marketing and why we do what we do.

Today Pat Greene the Marketing Communications Specialist for HammerSport Marketing asks the founders why are you doing this?  How does this podcast help your overall vision in building HammerSport Marketing?    All that and more in today's episode of the Marketing 101 Podcast.

You have a consumer brand, you're finally in retail stores but there's only one problem. In this episode of Marketing 101 your hosts Lewis and Riley discuss how you're brand can find resolutions to your one problem. If you enjoy this episode, please leave us a reasonable review. Get marketing help: https://hammersportmarketing.com Follow us: Facebook: https://www.facebook.com/hammersport-marketing Instagram: https://www.instagram.com/hammersport_marketing LinkedIn: https://www.linkedin.com/company/hammersportmarketing Youtube: https://www.youtube.com/channel/UCGD0G9e_-NlcDj3dYcjawDw

Brought to you by HammerSport Marketing

Facebook has a lot of secrets on it's platform for advertisers. Some are well documented, some are not. Today we'll be discussing these secrets and how to use them to leverage profit for your business.  Learn about this and more in today’s episode.   https://hammersportmarketing.com/podcast   Introducing marketing 101! A new app available in the Google Play Store that will teach you Everything you need to know to start a career in marketing.   Link to app:  https://play.google.com/store/apps/details?id=com.app.mediabuyingbootcamp  If you haven't tried audible yet and you're looking for a reason to, let me offer you one. Audible is offering a free book to anybody that signs up. That book you've been waiting to buy, it's free on Audible. Click the link below to get it. http://www.audibletrial.com/marketing101