
In this special episode of AEC Marketing Strategies, I share an important and heartfelt announcement with you.After an incredible journey of three years and over 150 episodes delving into the AEC marketing world, I’m taking a brief pause from releasing new episodes. This isn’t a goodbye but the start of an exciting chapter, as I shift my focus to new projects planned for 2024. These initiatives are all about bringing more innovation and deeper insights to you, my valued listeners. While I can...
Dec 27, 2023
3 min

Get ready to dive back into the most buzzworthy episode of the year! As we wrap up a fantastic 2023, I’m bringing back the show that set your marketing minds ablaze – our deep dive into ChatGPT’s transformative impact on content creation for AEC marketers.Inside this episode, you’ll discover:Why ChatGPT has become an indispensable asset in your marketing toolkit.My hands-on experiences and 10 actionable ways to integrate AI into your marketing, from boosting social media presence to crafting ...
Dec 20, 2023
20 min

Do you remember the first time someone took you under their wing in the AEC world? Or maybe you're dreaming of being that guiding light for someone else? Well, you're in for a treat! Today, we're diving deep into the heart of mentorship in the AEC industry with the fabulous GinaRenee Autrey. She’s joining us again to spill the tea on all things mentorship – the ups, the downs, and everything in between.In this episode, GinaRenee opens up about the incredible power of mentorship. We chat about...
Dec 13, 2023
32 min

Ever been curious about the magic that marketing can bring to an AEC firm? Well, you're in for a treat. Today, we're diving into an incredible story with BJ Kraemer, the go-getter President and CEO of MCFA. BJ's not your everyday leader; his transition from military life to running a standout AEC firm is nothing short of inspiring. And guess what? He's here to spill the beans on why marketing is so darn important in business planning.In our chat, BJ brings to light the undeniable power of hum...
Dec 6, 2023
44 min

🎯 Setting SMART performance goals in AEC marketing? Dive into this episode where I unpack the art of creating Measurable Performance Goals. 📈 Discover why hit rates & proposals don't always reflect true success and explore alternative metrics that can. 💡 From organizing information to tracking website traffic, get ready for actionable examples of goals related to pursuits, marketing communication, graphic design, and more. 🖌️ Tune in for some bonus SMART goal examples to elevate...
Nov 29, 2023
26 min

Hey there, my friend! This week, I’m switching things up a bit. In the spirit of Thanksgiving, there's no new episode. Instead, I've recorded a heartfelt thank you to all of you who make this podcast what it is. Your support means the world to me, and I couldn't let this holiday pass without expressing my gratitude. So, let's take a breather, enjoy our Thanksgiving treats, and remember what this season is all about—gratitude and togetherness. Can't wait to connect with you again next week for...
Nov 22, 2023
1 min

Hey there, savvy marketers! It’s time to roll up our sleeves and get real about marketing budgets in the AEC industry. In this latest episode of "AEC Marketing Strategies," I’m taking you through a deep dive into crafting a business development and marketing plan that’s not just a document, but a dynamic tool for your firm’s success in 2024.This episode is a gem from our AEC Annual Planning Empowerment series, where I peel back the curtain on how to tailor a marketing budget that actually mak...
Nov 15, 2023
24 min

It's episode 144, and we're diving into the heart of our "AEC Annual Planning Empowerment" series with a focus on creating an impactful marketing plan for your AEC firm. 🏗️📈 In this episode, I unpack the essentials of a marketing plan, linking it with your BD (Business Development) strategy to fuel revenue growth. Remember, a marketing plan isn't just a set of tactics; it's your roadmap to market dominance. 🗺️🚀🔍 We'll explore:The definition and purpose of a marketing plan.Aligning market...
Nov 8, 2023
25 min

🌟 Ready to dive deep into the world of AEC Business Development (BD) planning? In this episode of "AEC Marketing Strategies", we unravel the layers of BD Planning for the architecture/engineering/construction industry.✨ What you'll discover:Why generic BD templates don’t always cut it for AEC.The link between Strategic Plans, BD Plans, and Marketing Plans.Essential elements every rock-solid BD Plan must have (from SWOT Analysis to Sales Projections).💡 Golden Nugget: A strategic plan is your 3...
Nov 1, 2023
25 min

In this episode, we're diving deep into the world of AEC Marketing Plans. Ever wondered how the best in the AEC biz align their content marketing with their big-picture growth goals? Or maybe you've been tempted by the latest marketing fad and need a little guidance to stay on track? I've got you covered! Join me as I unpack the secrets to creating a marketing plan that truly resonates with your AEC firm's vision. Whether you're a seasoned pro or just getting your feet wet, this ep...
Oct 25, 2023
11 min
Load more
