<p>Key Takeaways:</p> <ol> <li style="font-weight: 400;">When implementing new tech and processes, don’t focus too much on the tech. The marketer is still the maestro at the epicenter — and that’s the way it should be.</li> <li style="font-weight: 400;">It’s not the human that should augment the tech — the tech should augment what humans can do. In a world with thousands of tech solutions all promising to solve problems, slow down and take on the right tech for your needs.</li> <li style="font-weight: 400;">Experience is everything and the only thing that matters. The only thing that drives relevancy is the brand experience.</li> </ol> <p>Full Shownotes:</p> <ul> <li><a href= "https://www.emarsys.com/en/resources/podcasts/abm-kyle-lacy/"> https://www.emarsys.com/en/resources/podcasts/abm-kyle-lacy/</a></li> </ul>

Customer Success Series Trailer

On Marketer + Machine, you will get an in-depth look at the creative, strategic, and innovative ways marketing leaders from around the world are not only acquiring but also retaining customers in today’s uber-competitive marketplace. 

Each weekly episode features an interview with a marketing leader, as well as their actionable insights, innovative perspectives, and predictions for the future of marketing. We’ll learn how they are bridging the gap between the marketer and the machine to deliver more personalized, meaningful, and relevant customer experiences with a focus on the human elements of marketing, not on the technology. Key themes we’ll explore include AI marketing, personalization, omnichannel, marketing automation, marketing best practices, marketing technology, customer experience, ecommerce and retail marketing, and the future of marketing.