<p>Key Takeaways:</p> <ol> <li style="font-weight: 400;">Is your team leveraging technology to bring your creative ideas, strategies, and content to life? Or are you looking first to your technology and what it’s capable of -- and then building strategies, campaigns, and tactics around them?</li> <li style="font-weight: 400;">What secrets might you be keeping from your CIO or IT team? What’s in your tech stack that would come as a surprise to your IT team?</li> <li style="font-weight: 400;">When was the last time you really took a good look at email and asked if you’re using the channel to its full potential?</li> </ol> <p>Full Shownotes:</p> <ul> <li style="font-weight: 400;"><a href= "https://www.emarsys.com/en/resources/podcasts/how-technology-enables-art-of-marketing-raj-choudhury"> https://www.emarsys.com/en/resources/podcasts/how-technology-enables-art-of-marketing-raj-choudhury</a></li> </ul>

Tech Stack Series: Account-Based Marketing & Mar-Tech | Kyle Lacy

On Marketer + Machine, you will get an in-depth look at the creative, strategic, and innovative ways marketing leaders from around the world are not only acquiring but also retaining customers in today’s uber-competitive marketplace. 

Each weekly episode features an interview with a marketing leader, as well as their actionable insights, innovative perspectives, and predictions for the future of marketing. We’ll learn how they are bridging the gap between the marketer and the machine to deliver more personalized, meaningful, and relevant customer experiences with a focus on the human elements of marketing, not on the technology. Key themes we’ll explore include AI marketing, personalization, omnichannel, marketing automation, marketing best practices, marketing technology, customer experience, ecommerce and retail marketing, and the future of marketing.