AppsFlyer President and General Manager Brian Quinn joins Ari Paparo and Eric Franchi to discuss the company’s $1 billion funding round backed by Google, Meta, Unity, and Moloco. They explore independent measurement, mobile commerce, CTV attribution, and the future of AI advertising.Takeaways:- AppsFlyer’s strategic investors hold minority, non-controlling stakes, allowing the company to remain independent.- Google, Meta, Unity, and Moloco rely on independent measurement signals to improve advertising optimization.- E-commerce and retail are among AppsFlyer’s fastest-growing categories.- Connecting CTV, web, and app activity is essential for measuring the complete customer journey.- Last-click attribution remains vulnerable to manipulation and affiliate fraud.- AI advertising growth will depend on proving incremental returns for marketers.Chapters:Learn more about your ad choices. Visit megaphone.fm/adchoices