Marketecture: Get Smart. Fast.
Marketecture: Get Smart. Fast.
Ari Paparo
How InMobi Is Reinventing Advertising with AI Agents
17 minutes Posted Jul 15, 2026 at 4:36 pm.
Introduction
InMobi's Agentic Advertising vision
Inside the Agentic Selling Platform
Why advertising is moving closer to conversion
AI agents, DSPs & the future of media buying
Glance explained
Samsung TV partnership
Measuring AI-powered commerce
Why InMobi acquired MobileAction
Conversational AI ads on Connected TV
Lightning Round
Closing
0:00
17:05
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Show notes
What happens when AI agents become media buyers and shopping assistants?
Ari Paparo sits down with Abhay Singhal, Co-Founder and CEO of InMobi Advertising, to discuss the future of agentic advertising, AI-powered commerce, and conversational ad experiences, and how InMobi is preparing for a world where AI makes purchasing decisions.
They also explore Glance's expansion to Samsung TVs, InMobi's acquisition of MobileAction, and how traditional ad tech workflows are being reimagined through AI.
Takeaways:
- Why AI agents will fundamentally change digital advertising
- How InMobi's Agentic Selling Platform works
- The future of conversational advertising
- Glance's expansion to Samsung TVs and AI-powered shopping
- How AI is reshaping the customer journey
- Why advertisers need to move closer to the point of transaction
- What the MobileAction acquisition means for app marketers
- How conversational CTV ads are improving engagement
Chapters:
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