At Marketecture Live, David Dworin, Chief Product Officer, FreeWheel, with Mike Treon, Head of CTV Strategy, PMG, shares how AI and agentic workflows are reshaping marketing and media operations. From accelerating campaign execution to enabling real-time decision making, David dives into how AI is unlocking speed, scale, and creativity across programmatic ecosystems.This conversation highlights how building with AI is not just about efficiency, but about fundamentally improving marketing performance.Takeaways• AI agents dramatically increase workflow speed and campaign output• Automation removes friction from reporting and analysis processes• Custom workflows can now be built rapidly outside traditional development cycles• Clean, connected data is critical for AI-driven decision making• Marketers are shifting toward becoming technology-enabled operators• AI enables deeper campaign optimization through micro segmentation• Capturing institutional knowledge allows repeatable and scalable executionChaptersLearn more about your ad choices. Visit megaphone.fm/adchoices