Show notes
Ari Paparo and guest co host Paul Knegten are joined by Mark Stenberg, Senior Media Reporter at Adweek, for a conversation about the current state of digital media and publishing.They discuss Vox Media’s reported plans around its podcast business, how publishers are adjusting to declining search and social traffic, and why newsletters, podcasts, and direct audience relationships are becoming more important. The episode also touches on OpenAI’s advertising plans, Ziff Davis acquisitions, AppLovin’s growth, and broader shifts happening across media and ad tech.Takeaways Podcasts are becoming more valuable media assets than traditional websites. Publishers are shifting away from dependence on search and social traffic. Peer to peer sharing and push notifications are growing distribution channels. AI platforms are changing how users discover products and content. Ziff Davis is betting that legacy media brands still hold strong value. Media companies are increasingly focused on owning direct audience relationships. OpenAI advertising products could become a meaningful channel for marketers. AppLovin continues to expand its influence across digital advertising.ChaptersLearn more about your ad choices. Visit megaphone.fm/adchoices



