<a href="https://www.doyouconvert.com/team/jackie-lipinski/">Jackie</a> is joined by <a href="https://www.doyouconvert.com/team/beth-russell/">Beth</a> and <a href="https://www.doyouconvert.com/team/caroline-collard/">Caroline</a> to talk about why AI can't solve problems you don't already understand and what happens when sales, marketing, and online sales finally sit in the same room!They also discuss why purchased lists are the VHS tapes of lead gen, what a new app signals about the demand for authentic content, and how to move beyond "resort-style amenities" fluff to create content that answers real buyer questions.Story Time:<ul><li>Caroline: Skip the AI restaurant picks</li><li>Beth: Know the problem before you prompt</li><li>Jackie: Talk first, diagnose second</li></ul>Announcements:<ul><li>SOLD OUT! <a href="https://www.onlinesalessummit.com/">Online Sales and Marketing Summit</a> – Austin, Texas – October 1-2, 2026 </li></ul>In the News:<ul><li><a href="https://www.doyouconvert.com/blog/purchased-lists-just-say-no/">Purchased Lists? Just Say No</a></li><li><a href="https://www.wired.me/story/no-ai-no-uploads-no-ads-divine-ceo-says-friction-could-save-social-media">No AI, No Uploads, No Ads: Divine's CEO Says Friction Could Save Social Media</a></li><li><a href="https://www.searchenginejournal.com/beyond-content-parity-building-a-validated-content-workflow-for-ai-search/586184/">Beyond Content Parity: Building A Validated Content Workflow For AI Search</a></li></ul>

Ep 459: Turn Down the Noise

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you - not sell you! No fluff - just honest perspectives on where to invest your time, money, and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.