Julie is joined by Jackie and Karla Tuten, Head of Creative here at DYC, to talk about what happens when builders hand the phones over to AI, how to actually measure brand consistency, and the topic that will lead to the most honest conversation you have with leadership this fall.

They also dig into Instagram's polarizing logo refresh, the growing uncertainty of what AI pulls about your brand during search, and the AI marketing campaigns that landed (as well as the ones that fell off the trust cliff).

• Jackie: The real cost of an AI-first strategy
• Karla: Brand consistency = brand improvement
• Julie: Creating a “wishlist budget”

• SOLD OUT! Online Sales and Marketing Summit – Austin, Texas – October 1-2, 2026

• Instagram Head of Product Design Explains Thinking Behind That New Logo and Responds to Critics: ‘It’s Important for Us to Embrace the Future’
• Your Biggest AI Search Risk Is Conflicting Information About Your Brand
• 10 of the Best & Worst AI Campaigns