Kevin is joined by Julie and Caroline to celebrate Episode 450 (only 50 to go until the grand finale…), perform Market Proof Marketing’s first dramatic live reading, and dig into why the flashy, top-down fixes so many builders reach for are rarely the ones that actually move the needle.

They also break down the Q2 Online Sales Benchmark data, talk through the risks of AI-generated content strategies, and unpack what happened when OpenAI's newest model got a little too curious for its own good.

• Julie: Getting ahead of the aftermath
• Caroline: Zoom in, zoom out
• Kevin: Fix the root, not the symptom

• Online Sales and Marketing Summit – Austin, Texas – October 1-2, 2026 – 90% sold out! Don't wait to get your ticket.

• Q2 Online Sales Benchmarks
• OpenAI and Hugging Face partner to address security incident during model evaluation
• Google Local Services Ads Transitioning To Google Ads Platform
• It Works Until It Doesn't: AI Content Strategies That Backfire