Host Kevin Oakley joins Julie Jarnagin and Beth Russell to discuss the various forces that are changing how buyers find homes.This episode breaks down why buyers are worried about missing listings, how Compass’s new partnership could reshape the market, and what changing search behavior means for real estate marketing.Story Time:<ul><li>Julie - You steer towards what you’re looking at</li><li>Beth - Photos aren't enough for your campaign</li><li>Kevin - The REAL reason your web traffic is declining - and why AI is getting blamed.</li></ul>Announcements:<ul><li><a href="https://marketing.doyouconvert.com/rise-and-design/" style="background-color:transparent;color:rgb(17,85,204);">Rise and Design</a> - June 24-26, 2026</li><li><a href="https://marketing.doyouconvert.com/academy/" style="background-color:transparent;color:rgb(17,85,204);">Market Proof Marketing Academy</a> - July 7-9, 2026</li><li><a href="https://www.onlinesalessummit.com/" style="background-color:transparent;color:rgb(17,85,204);">DYC Summit</a> - More Info Coming Soon - October 1-2, 2026</li></ul>In the news:<ul><li><a href="https://www.realestatenews.com/2026/02/26/compass-finds-a-new-outlet-for-exclusive-listings-redfin" style="background-color:transparent;color:rgb(17,85,204);">Compass &amp; Redfin - The Exclusive Listings Battle Heats Up</a> </li><li><a href="https://sparktoro.com/blog/new-research-search-happens-everywhere-an-analysis-of-41-websites-with-significant-search-activity/" style="background-color:transparent;color:rgb(17,85,204);">Search Happens Everywhere: New Research From SparkToro</a></li><li><a href="https://www.seroundtable.com/how-google-crawling-works-41022.html" style="background-color:transparent;color:rgb(17,85,204);">New Google Help Doc About Google's Web Crawling</a></li></ul>

Ep 431: Ads, AI, and the Modern Homebuyer

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you - not sell you! No fluff - just honest perspectives on where to invest your time, money, and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.