<a href="https://www.doyouconvert.com/team/julie-jarnagin/">Julie Jarnagin</a> joins <a href="https://www.doyouconvert.com/team/caroline-collard/">Caroline Collard</a> and <a href="https://www.doyouconvert.com/team/jackie-lipinski/">Jackie Lipinski</a> to unpack the marketing moves that matter and discuss trust-building content.This episode dives into smart homebuilder strategy: why “unsexy” homes can still win with the right storytelling, how YouTube and influencers may shape AI-driven search results, what shifting homebuyer age data means for targeting, and why overusing obvious AI writing patterns can quietly hurt engagement.Story Time: <ul><li>Julie - Keeping the leads flowing by addressing concerns strategically, not hanging up red tape</li><li>Jackie - The more money you spend on something, the more certainty you crave</li><li>Caroline - Presale excitement is back - is it the year of the launch?</li></ul>In the news: <ul><li><a href="https://marketing.doyouconvert.com/academy/">Market Proof Marketing Academy</a></li><li><a href="https://www.doyouconvert.com/blog/outshining-the-flashy/">Outshining the Flashy</a></li><li><a href="https://digiday.com/marketing/the-rundown-why-youtube-has-become-key-for-brand-geo-strategies/">The Rundown: Why YouTube has become key for brand GEO strategies</a></li><li><a href="https://www.redfin.com/news/median-homebuying-age-2025/">The Typical First-Time Homebuyer Is 35 Years Old</a></li><li><a href="https://searchengineland.com/ai-writing-tics-engagement-study-470051">The AI writing tics that hurt engagement: A study</a></li></ul>

Ep 430: Are Buyers Missing Your Listings?

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you - not sell you! No fluff - just honest perspectives on where to invest your time, money, and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.