In the B2B tech space, personalisation is becoming increasingly important as your customers’ preferences for marketing continue to evolve. However, launching a highly personalised strategy such as account-based marketing, can often be very expensive and resource heavy. 

In this week’s episode, Kevin Tate, CMO at Clearbit, explains how you can achieve effective personalised marketing at scale with a small budget and limited resources.

We cover;

• Why it's the right time to be thinking about less expensive marketing programs
• What a fully-blown ABM program looks like in comparison
• The first step to creating personalisation at scale without the high cost
• How to optimise for intent
• Tips to target the right people within the focus accounts
• How to tackle messaging at scale without losing the personalisation
• Tools you need to execute a strategy like this
• What Kevin looks for when hiring ABM marketers 

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.