It's no secret that B2B marketing can be difficult -- after all, you're marketing to a niche audience with often limited budgets. But the challenge of cutting through the noise and making an impact with your target market is compounded yet again in the digital era: attention spans are shorter than ever before and audiences are increasingly flooded with brand messages from multiple sources at once. So how can you make sure your message stands out? One way to help separate yourself is by using entertaining content in B2B campaigns — it will captivate your audience's attention, differentiate your material from competitors, reach a larger & wider set of prospects and engage them on different levels.And in this podcast, we’re going to unpack, ‘Emailing with the Stars’, a series of entertaining webinars led by Ollie Whitfield, Demand Generation Team Lead at VanillaSoft.We cover;The challenges of creating engaging content todayHow the idea for 'Emailing with the Stars' came aboutThe process of creating a webinar like thisTips to help you come up with creative ideasWhat Ollie does to promote his webinarsThe metrics he tracks..And so much more.Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.If you'd like to be a future guest on the Market Mentors podcast you can apply here.

The startup to scaleup journey is a tough one, even more so in the current climate as investors become more cautious. But there are lessons to be learned from successful startups that have achieved success.I’m pleased to be talking to Victoria Hatcher, who works from one of those businesses. In 2022, Proximie, only six years after they were established, raised an $80m Series C, taking their overall investment to over $130m. And in this podcast we’re going to dig into that journey. We cover;As a marketing leader when Proximie raised its Series C, what Victoria was thinking and feelingWhat Proximie did as a Startup to help them scaleHow the marketing team has evolved - structure and rolesManaging expectations and priorities What Victoria looks for when hiring into her teamAnd so much more.Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Whether we’re in a recession right now or not is a debate for people who are far more informed than me.However, what can’t be denied is there’s been a shift in a lot of technology companies recently from a ‘grow at all costs’ mentality to one that’s focussed on ‘efficient growth’. Inevitably that shift brings about change, which could mean redundancies or reduced budgets. But with every headwind there comes a tailwind and for every challenge there’s an opportunity. So how should B2B marketers approach marketing in a recession?I was delighted when David Fallarme took up my offer to tackle this question head on.  And as someone who worked at HubSpot during the last downturn, he’s got some great advice for us. We cover;Tips to reduce the marketing budget without impacting marketing's effectiveness Ideas to improve efficiency How you can adapt to the changing pain points of your ICP (Hubspot example)David's 'triple A framework' for metrics How to handle redundancies Where the opportunities are in times like thisAnd so much more.Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Today’s B2B tech marketers aren’t short of metrics to track. Being able to do this has enabled marketers to improve the effectiveness of the marketing they do, and ultimately the impact they have within their companies.But sometimes marketers can focus too much on the pipeline. Classic lead generation has always been centred around marketing qualified leads (MQLs) which in many cases will never turn into revenue.So what’s a better approach?I’m joined by Kristina Jaramillo to discuss this very topic. And while Kristina isn’t suggesting the MQL is dead, she does talk about a proven approach to help marketers and companies increase their revenue.We cover;Why focussing on pipeline can be a problemWhat metrics marketers should focus on instead, and whyHow ABM can help companies increase revenue How marketing teams should be structured When you should start thinking about MarTech to support youWhat skills and attributes Kristina looks for when hiring B2B tech marketers And so much more.Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.If you'd like to be a future guest on the Market Mentors podcast you can apply here.

For a B2B tech company, your positioning in the market, and the messaging you use to communicate with customers, are absolutely critical to your success. But when there’s so much competition from so many similar products and services today, it’s difficult to stand out from the crowd. So, how can you ensure your messaging is unique and impactful enough to grab the attention of your customers? In this episode, Margie Agin, Founder and Chief Strategist for Centerboard Marketing, explains how to find the right positioning and messaging to improve your engagement with your target audience, boost your marketing performance, and drive increased sales. We cover;Common reasons some marketers struggle to get traction with their messaging The first step to start to improve traction How you can improve your messaging What you can track to see if your marketing is landing or notAnd so much more.Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Developer marketing can be quite challenging for a lot of B2B marketers. Not only do developers dislike being ‘marketed to’, but they can often be a tough audience to reach.So how can you make a success of it?Today I’m joined by Christie Fidura, a developer marketing expert and someone who’s been doing developer marketing for over a decade. We talk all about developer marketing: why it’s regarded as hard to dohow you can find out more about what your developer audience wantsexamples of what resonates with that audience.If you’re in developer marketing or want to become better at it, this isn’t an episode you want to miss.Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.If you'd like to be a future guest on the Market Mentors podcast you can apply here.

As an early stage B2B tech start-up, getting your first 100 customers is a significant task. Not only is the technology market incredibly competitive these days, but customer acquisition costs are going through the roof. And if that wasn’t enough, there’s growing economic uncertainty.The obvious solution is to hire a demand generation focussed marketer and start to run a wide variety of campaigns. Putting some budget behind things like this will start to get everything moving.Unfortunately, that doesn’t always set you up for success. And it can often lead to frustrations between the founding team and the marketer(s), which in turn leads to people getting despondent about marketing altogether.So what’s a better way to get your first 100 customers?Today I’m joined by Asia Orangia, CEO & Founder of DemandMaven, Board member @ Moz (successfully acquired in 2021), and previously at two 10x startups, who talks to me about the proven steps she goes through when working with early stage B2B tech start-ups on customer acquisition. We cover;The common reasons Founders struggle to get their first customersWhat stage your B2B tech start-up needs to be at before investing in marketingThe foundations that need to be in place before you launch campaigns How to decide what channels to use Proven marketing strategies that Asia has seen work at B2B tech start-ups The metrics you should be trackingThe various options for Founders wanting to build a marketing engine (pros & cons)The marketing stack Asia recommends for B2B tech start-ups And so much more...Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.If you'd like to be a future guest on the Market Mentors podcast you can apply here.

In the B2B tech space, personalisation is becoming increasingly important as your customers’ preferences for marketing continue to evolve. However, launching a highly personalised strategy such as account-based marketing, can often be very expensive and resource heavy. In this week’s episode, Kevin Tate, CMO at Clearbit, explains how you can achieve effective personalised marketing at scale with a small budget and limited resources.We cover;Why it's the right time to be thinking about less expensive marketing programsWhat a fully-blown ABM program looks like in comparisonThe first step to creating personalisation at scale without the high costHow to optimise for intentTips to target the right people within the focus accountsHow to tackle messaging at scale without losing the personalisationTools you need to execute a strategy like thisWhat Kevin looks for when hiring ABM marketers And so much more...Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.If you'd like to be a future guest on the Market Mentors podcast you can apply here.

If your company is trying to market and sell a B2B tech product, embracing a product-led growth strategy could enable you to drastically improve customer acquisition, experience, and retention.But what is product-led growth, really, and how do you determine whether a strategy like this is the right fit for your business? In this podcast, Wes Bush, CEO of ProductLed, chats to Matt Dodgson about his experience using a product-led strategy to increase revenue and accelerate growth in B2B tech companies.They cover;What is product-led growth?Why companies adopt a strategy like thisIs product-led growth right for your business?Where to start when adopting a product-led growth strategyHow you should structure your marketing team to support this Metrics to trackPitfalls and how to avoid themAnd so much more...Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Going to work every day, and working on your marketing career, are two very separate things. But it’s easy to become so consumed by your day job that you neglect your long-term ambitions and lose sight of what you want to achieve in the future. Thankfully, this week’s guest has a wealth of in-depth guidance to help you solve those challenges.  In this episode, Maya Grossman, Peak Performance Career Coach & 2x VP Marketing, provides a proven formula for taking control of your career and accelerating yourself on the journey towards success. We cover;What it takes to achieve success in marketing, or your career in generalWhy so many people - who have great skills and are willing to work hard - stay stuck in their careersThe first step to skyrocket your careerWhat you can do to get closer to a 'goal job'Skills versus mindset, and what you can do to build confidence and resilienceWhat people can do to eliminate or quieten imposter syndrome What you can do to consistently stay on track to achieve your career goalsMaya's view on the core aspects that B2B Tech marketers need to master in order to succeed in their careerAnd so much more...Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.If you'd like to be a future guest on the Market Mentors podcast you can apply here.