Market Mentors
Market Mentors
Matt Dodgson
52. Series 2 | Ep 15 How Oren Greenberg Used Strategic Growth Marketing to Help Drive a 10x Increase in Kite’s Revenue
36 minutes Posted Feb 15, 2022 at 7:00 am.
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Show notes

In this week’s episode, Oren Greenberg tells us about how he took Kite on a growth journey, helping to build out the marketing function from scratch and scale the business with a 10x increase of revenue. 

He covers;

  • Why Kite needed Oren's expertise
  • The first steps he took to put the right foundation for growth in place
  • How he decided which growth experiments to run
  • The channels they used and why
  • The metrics he was tracking 
  • The tech stack he used 
  • What results he achieved for Kite
  • The key learnings 

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

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