B2B tech marketers today face an almost endless selection of technologies, tools, channels, and tactics to navigate on a daily basis. 

When we also consider the pressure to deliver almost-immediate results in a start-up environment, things can sometimes feel slightly overwhelming. Thankfully, this week’s guest has some valuable advice to help ease those challenges.

In this episode, Jason Bradwell talks with Matt Dodgson about a strategic approach to B2B tech marketing which will help set you up for success.

They cover;

• How difficult is it being a stand alone marketer in today's B2B landscape?
• What should you do first as a newly appointed stand alone B2B marketer?
• How do you decide what marketing channels to use and what to measure?
• Are MQLs dead?
• As a solo marketer / small marketing team, should you outsource execution or execute yourself?
• What marketing technology tools should your small B2B marketing team use?
• When should your B2B Startup hire its first marketer?
• What are the common mistakes that B2B marketers make?

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.