Marketing plays an instrumental role in the growth and success of B2B SaaS start-ups today. 

But making mistakes when building a marketing team could have a damaging impact on the business.

In this episode, Scott Vaughan talks to Matt Dodgson about some useful marketing strategies you can use to scale your early-stage SaaS start-up. 

They cover;

• Why marketing for a SaaS businesses is different
• How to approach marketing as the first marketer into a SaaS Startup
• How to know when your SaaS Startup has product-market fit
• Challenges marketers face when a business achieves product-market fit
• When you should hire your first CMO
• Tips to effectively work with the senior leadership team 

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment.

Market Recruitment connects B2B Tech & SaaS businesses with marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.