It seems that ambitious start-ups are launching innovative new tech products every day. And as the tech landscape becomes more competitive, the demand for outstanding product marketing is also on the rise. 

In this episode, Vakis Rigas joins Matt Dodgson to discuss the increasing importance of product marketing for businesses today. 

We cover;

1. What product marketing is
2. When a company should hire its first product marketer 
3. What a product marketer should focus on in the first 90 days of a new job
4. How the focus should change after those first 90 days 
5. What skills and attributes you should look for when hiring product marketers 
6. What companies should focus on when trying to hire the best product marketers 

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment connects B2B Tech & SaaS businesses with marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.