MAP IT FORWARD Middle East
MAP IT FORWARD Middle East
MAP IT FORWARD
EP 1056 Part 1 of 5 | Why Brazil's Coffee Harvest Is Defying Expectations (Jonas Leme Ferraresso) Map It Forward
30 minutes Posted Jul 13, 2026 at 2:00 am.
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Part 1 of 5: Many expected Brazil's 2026 coffee harvest to flood the market and send prices sharply lower. Instead, conditions on the ground are telling a very different story. Brazilian agronomist Jonas Leme Ferraresso explains why expectations have shifted, what producers are actually experiencing, and why understanding field conditions matters far more than following headlines or market speculation.