MAP IT FORWARD Middle East
MAP IT FORWARD Middle East
MAP IT FORWARD
EP 1054 Part 4 of 5 | Why $3 Coffee Still Isn't Enough for Farmers (Ana Maria Donneys) | Map It Forward
23 minutes Posted Jul 9, 2026 at 2:00 am.
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Part 4 of 5: If coffee prices are above $3 per pound, why are producers still struggling? Ana Maria Donneys explains why higher prices don't automatically translate into higher profits for farmers. From climate-driven yield losses and rising labour costs to the differences between industrial farming and smallholder production, this episode explores why today's coffee prices are barely covering costs for many producers and what that means for the future of coffee.