This episode is brought to you by Raw Beverage Trading - Your hospitality supply chain partner. Connect at [email protected]••••••••••••••••••••••••••••••••This is the 4th of a five-part series on the Map It Forward Middle East Podcast with Wayel Al Wohaibi, co-founder of Sulalat based in Riyadh, Saudi Arabia.In this series, Map It Forward Founder, Lee Safar, and Wayel discuss the genesis of the Saudi specialty coffee market and its future.The 5 episodes in this series are:1. The Genesis Saudi Specialty Coffee - https://youtu.be/nI5krdiOKnE2. Discovering The Saudi Cultural Palate - https://youtu.be/1Mz-vmm8dPU 3. Running a Business in Saudi - https://youtu.be/NmDxkiuTuzg 4. The Future of Saudi Arabia as an Origin Country - https://youtu.be/QhcIfVSnz9E 5. How to do Good Business - https://youtu.be/zdZUxa3Og_U In this episode of the podcast series, Lee and Wayel delve into the historical significance of coffee in Jazan, recent government initiatives like Vision 2030, and the challenges and potential of Saudi coffee as a burgeoning origin. Wayel shares personal anecdotes, the importance of quality control, and comparison with Yemeni coffee. The episode emphasizes the growth of specialty coffee in Saudi Arabia and the vision for its future on the world stage.Connect with Wayel Al Wohaibi and Sulalat here:https://sulalat.com/en https://www.linkedin.com/in/wayel-al-wohaibi-b574a04/ https://www.instagram.com/wesulalat/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar