This episode is brought to you by Raw Beverage Trading - Your hospitality supply chain partner. Connect at [email protected]••••••••••••••••••••••••••••••••This is the 3rd of a five-part series on the Map It Forward Middle East Podcast with Wayel Al Wohaibi, co-founder of Sulalat based in Riyadh, Saudi Arabia.In this series, Map It Forward Founder, Lee Safar, and Wayel discuss the genesis of the Saudi specialty coffee market and its future.The 5 episodes in this series are:1. The Genesis Saudi Specialty Coffee - https://youtu.be/nI5krdiOKnE2. Discovering The Saudi Cultural Palate - https://youtu.be/1Mz-vmm8dPU 3. Running a Business in Saudi - https://youtu.be/NmDxkiuTuzg 4. The Future of Saudi Arabia as an Origin Country - https://youtu.be/QhcIfVSnz9E 5. How to do Good Business - https://youtu.be/zdZUxa3Og_U In this episode of the podcast series, Lee and Wayel delve into the unique coffee culture of Saudi Arabia. They discuss the traditional methods of coffee preparation, the differences across the Middle Eastern region, and the impact of the specialty coffee industry. Wayel shares personal anecdotes about his upbringing and the rituals of serving coffee, as well as insights into the specialty coffee market and Sulalat's approach to roasting and customer service. They also talk about the entrepreneurial spirit in Saudi Arabia and the involvement of business owners in the coffee industry. Stay tuned for the next episode where they will explore Saudi Arabia as an emerging coffee origin.Connect with Wayel Al Wohaibi and Sulalat here:https://sulalat.com/en https://www.linkedin.com/in/wayel-al-wohaibi-b574a04/ https://www.instagram.com/wesulalat/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar