This episode is brought to you by Raw Beverage Trading - Your hospitality supply chain partner. Connect at [email protected]••••••••••••••••••••••••••••••••This is the first of a five-part series on the Map It Forward Middle East Podcast with Wayel Al Wohaibi, co-founder of Sulalat based in Riyadh, Saudi Arabia.In this series, Map It Forward Founder, Lee Safar, and Wayel discuss the genesis of the Saudi specialty coffee market and it's future.The first episodes in this series are:1. The Genesis Saudi Specialty Coffee - https://youtu.be/nI5krdiOKnE2. Discovering The Saudi Cultural Palate - https://youtu.be/1Mz-vmm8dPU 3. Running a Business in Saudi - https://youtu.be/NmDxkiuTuzg 4. The Future of Saudi Arabia as an Origin Country - https://youtu.be/QhcIfVSnz9E 5. How to do Good Business - https://youtu.be/zdZUxa3Og_U In this episode of the podcast series, Lee and Wayel discuss the journey of Saudi Arabia's specialty coffee industry from its inception to its promising future. Wayel, a retired software engineer with a deep passion for coffee, shares how his hobby turned into a significant business, navigating challenges like coffee supply, infrastructure, and meeting customer demands. Join us for an in-depth conversation about launching a specialty coffee business in Saudi Arabia, the importance of cultural palette, and building relationships with farmers. Connect with Wayel Al Wohaibi and Sulalat here:https://sulalat.com/en https://www.linkedin.com/in/wayel-al-wohaibi-b574a04/ https://www.instagram.com/wesulalat/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar