If you're looking for business advisory services for your coffee business, email Map It Forward at [email protected]••••••••••••••••••••••••••••••••This is the 5th of a five-part series on the Map It Forward Middle East Podcast with Osamah Alawwam, co-founder of The Roasting House based in Riyadh, Saudi Arabia.In this series, Osamah and Lee explore the challenges of running a business in the Middle East.The 5 episodes in this series are:1. A Coffee Entrepreneur in Saudi Arabia - https://youtu.be/tYt8XGBApxg 2. Building The Roasting House - https://youtu.be/RuFGBUCSoUw 3. The Role Of Specialty Coffee In Brazil - https://youtu.be/ngSV0QKHdkc 4. Converting Brazilians to Specialty Coffee Drinkers - https://youtu.be/7j11s2LkjEc 5. The Sins of the Past for Brazilian Coffee - https://youtu.be/lCHADKasV3oIn this final episode of the series, Lee and Osamah discuss the critical challenges and opportunities faced by the coffee industry, particularly in the Middle East.They address the alarming forecast that coffee may disappear by 2050 due to climate change and geopolitical issues. They speak about the significant decrease in coffee production, the urgent need for sustainable agricultural practices, and the role of innovative methods like co-fermentation in improving coffee quality. The conversation also covers initiatives in Saudi Arabia to grow resilient coffee varieties and the potential for regenerative agriculture. Osamah shares his hopes for the future and emphasizes the importance of solving the root causes threatening coffee production.Connect with Osamah Alawwam and The Roasting House here:https://www.instagram.com/roastinghousesa/https://www.instagram.com/oalawwam/https://www.linkedin.com/in/oalawwam/•••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar