Join our Mailing List - https://www.mapitforward.coffee/mailinglist"Introduction to Regenerative Coffee Farming" is now available On-Demand for as little as $10 - https://mapitforward.coffee/workshops "Biochar for Coffee" is open for pre-registration - https://mapitforward.coffee/workshops "It's Time to Become a Coffee Consultant" is available now with additional new bonus material, including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops Looking for business advisors or consultants for your business? Get in touch with us here: support @ mapitforward.org•••••••••••••••••••••••••••••••• This is the 3rd episode in a 5-part series with Vinicius (Vini) Estrela, Executive Director of the Brazilian Specialty Coffee Association (BSCA).In this series, host Lee Safar and Vini discuss the Brazilian Specialty Coffee market in 2025.The 5 episodes in this series are:1. BSCA President on the US Tariffs and High Prices - https://youtu.be/VjZKidXWwZY2. Myths About The Brazilian Specialty Coffee Industry - https://youtu.be/x1oZQfOdAj03. Brazilian Specialty Coffee Farms Outlook of 2025 - https://youtu.be/0f9kcYOwiCM4. Farming Practices and Brazil's Specialty Coffee Definition - https://youtu.be/1lufbGDDzUA5. Innovation in Brazilian Specialty Coffee - https://youtu.be/RUxxBG92XEMIn this episode of The Daily Coffee Pro by Map It Forward, Lee and Vini discuss the current state and future trends of the Brazilian specialty coffee market. They delve into the pricing complexities faced by Brazilian coffee producers, the shift towards sustainable and regenerative farming practices, and the rising importance of specialty coffee. Vini shares insights on the challenges of the 2024-2025 harvest, the market's mechanization, and the role of certifications like Rainforest Alliance in enhancing coffee value. They also highlight the transformative efforts of new-generation producers like Felipe Croce, emphasizing the importance of long-term strategies and technological advancements in securing the future of Brazilian specialty coffee. Stay tuned for the next episode where they explore the impact of regenerative agriculture on Brazilian coffee. Don't forget to like, subscribe, and share!Connect with Vini and the BSCA here: • https://www.linkedin.com/in/vinicius-estrela-16454218/• https://bsca.com.br/• https://www.instagram.com/bsca_specialtycoffee/•••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar