Join our Mailing List - https://www.mapitforward.coffee/mailinglist"Introduction to Regenerative Coffee Farming" is now available On-Demand for as little as $10 - https://mapitforward.coffee/workshops "Biochar for Coffee" is open for pre-registration - https://mapitforward.coffee/workshops "It's Time to Become a Coffee Consultant" is available now with additional new bonus material, including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops Looking for business advisors or consultants for your business? Get in touch with us here: support @ mapitforward.org•••••••••••••••••••••••••••••••• This is the 2nd episode in a 5-part series with Vinicius (Vini) Estrela, Executive Director of the Brazilian Specialty Coffee Association (BSCA).In this series, host Lee Safar and Vini discuss the Brazilian Specialty Coffee market in 2025.The 5 episodes in this series are:1. BSCA President on the US Tariffs and High Prices - https://youtu.be/VjZKidXWwZY2. Myths About The Brazilian Specialty Coffee Industry - https://youtu.be/x1oZQfOdAj03. Brazilian Specialty Coffee Farms Outlook of 2025 - https://youtu.be/0f9kcYOwiCM4. Farming Practices and Brazil's Specialty Coffee Definition - https://youtu.be/1lufbGDDzUA5. Innovation in Brazilian Specialty Coffee - https://youtu.be/RUxxBG92XEMIn this episode of 'The Daily Coffee Pro by Map It Forward,' Lee and Vini discuss the myths and realities of the Brazilian specialty coffee market. Vini highlights the innovative efforts in Brazil’s coffee industry, focusing on sustainable practices, the impact of climate challenges, and the profitability of coffee farming. The episode debunks myths about Brazilian coffee farmers and the quality of Brazilian coffee, demonstrating the diverse and high-quality offerings beyond the traditional perceptions. Join the conversation to explore the future of Brazilian specialty coffee and the transformative initiatives paving the way for 2025.Connect with Vini and the BSCA here: • https://www.linkedin.com/in/vinicius-estrela-16454218/• https://bsca.com.br/• https://www.instagram.com/bsca_specialtycoffee/•••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar