Generative design is not the same as generative AI — and the distinction matters if you want to cut manufacturing costs and optimise complex parts. 

In this episode, Mark Davis, former Head of Autodesk Research with a decade of experience in generative design, breaks down how this technology delivers value for both engineers and manufacturing business owners. We cover: 

• The key differences between generative design and generative AI — and why conflating them causes confusion 

• How generative design helps engineers optimise complex parts in automotive, aerospace, and furniture manufacturing 
• How business owners can use it to cut costs, improve sustainability, and make smarter investment decisions 
• Real-world examples where generative design has delivered measurable improvements 
• How to assess whether generative design is relevant to your manufacturing context 

Whether you're an engineer, product designer, or manufacturing business owner, this episode gives you a practical understanding of a powerful tool that most manufacturers haven't yet explored. 

Show notes and links for this episode: ⁠https://www.manufacturingtech.au/episode/40-unlocking-the-power-of-generative-design-with-mark-davis/ ⁠