Guest Bio
Ira is an accomplished 15+ year leader of sales and marketing teams, brand developer, marketing strategist, and IIoT thought leader. As a sales and marketing leader, Ira has launched 20+ new products and technologies. Through this experience, he has an extensive understanding of market evaluation, channel development, product pricing, persona development, sales goal setting, and budget & campaign management. A recent example is PLCnext, an “open” control system for the industrial market, which is different from the status-quo PLCs in a market that is slow/ resistant to change. The PLCnext product has grown well above expectations despite being a new product with a new approach in a very conservative market.
Main Discussion Points
- The technology stack of IIoT.
- Key stakeholders and parties in IIoT initiatives.
- Challenges and Opportunities in IIoT and Industry 4.0.
Theme: IIoT
Manufacturing Hub Episode 65.
Big thank you to Phoenix Contact for sponsoring this theme and for your continued support of the community.
Recommended Materials
- The Subtle Art of Not Giving a F*ck
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