This is the first episode of a three-part interview with Tonis Haamer, CEO of Overall Eesti, a leading Estonian office technology business, on the subject of creating a data driven business.  Overall has implemented a 'people, process and technology' change to their business to become data driven and a market leader in Estonia for office equipment.  It's a remarkable case story and business success.  Find out the challenges that led to the decision to become a data-driven enterprise and invest in an enterprise decision-making platform.