Making a Ruckus
Making a Ruckus
Tracey O'Neill
People Don't Want to Volunteer. They Want to Belong: a conversation with Tom Gill
1 hour 13 minutes Posted Jun 23, 2026 at 9:00 pm.
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Tom Gill doesn't work in the volunteering sector. He's a cultural placemaking consultant and writer for The Guardian, who spends his career studying how cities and communities create connection.


So, when he wanted to find community for himself, he didn't start with the research. He went looking for it in person, in his own neighbourhood.


In this episode, Tom and I talk about what he found: what happened when he tried to volunteer, why the invitation to get involved can feel more like a job application than an invitation at all, and what gets lost when connection moves online.


This one's for anyone who shapes how people first encounter your organisation, and for anyone who's wondered what volunteering might look like if we designed it around people and place rather than process.


Want to hear more? Sign up for my newsletter at ⁠⁠www.traceyoneillconsulting.com.au⁠⁠ for fortnightly thinking on volunteer engagement, impact, and making a ruckus.


Be Bold. Stay Curious. Keep making a Ruckus.


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