Show notes
In part two of our interview with Brian Kurtz, author of Overdeliver, we discuss list segmentation, RFM, and romancing your clients. Brian also talks about list selection and his 41/39/20 concept for list, offer, and copy, as well as the importance of multichannel marketing. (Here's a hint: “In business, one is the worst number.” -Dan Kennedy) Brian leaves us with a great tool he picked up from Perry Marshall called the MAVE 2.0 which will help you maximize your media presence in the most efficient manner.
