Make It Bankable
Make It Bankable
Elizabeth McKenzie
In her podcast Make It Bankable, Sales & Messaging Strategist Elizabeth McKenzie offers advice on how to sell anything — especially your thing — online. From marketing to selling, launching to evergreen, and everything in between, Make It Bankable will show you exactly how to sell from the page. Are you ready to make bank?
What Your Business Can Learn From Breaking Bad. And It's Not How To Make Meth.
In this episode of Make It Bankable, I share the lessons your business can learn from Breaking Bad and no, it’s not how to make meth. And in case you’re thinking Breaking Bad isn’t relevant anymore, trust me when I say, Hollywood studies Breaking Bad like Harvard studies Taylor Swift. I discuss: The difference between selling and making your audience salivate for everything you offer How entertaining content trumps education content The three components every piece of content should have to stop the scroll How to hook readers in from the very first line And more!   To join my mailing list, and be the first to hear all about Content Club, step right this way: https://www.writeordie.co/newsletter   Also, show notes are here: https://www.writeordie.co/podcast/ep12
Feb 11, 2024
11 min
The Two Things Standing Between You And $100,000 This Year
In this episode of Make It Bankable, I walk you through the two things that are standing between you and $100k+ this year, and no, it’s not your product, your pricing, or your launch plan. I discuss: The difference between your product and how you position it The fatal trap every entrepreneur falls for when they become an expert How you can’t teach algebra to kindergarten students And more! Want to get on my mailing list (of course you do), step right this way: https://www.writeordie.co/podcast/ep11
Feb 2, 2024
11 min
How Getting A Literary Agent Is Changing My Business
In this episode of Make It Bankable, I share how I broke my brain in 2023 (jokes). I give you the extended version of the journey it took me to become a represented author with a book deal on the horizon, and how this is going to affect my business in 2024. We discuss: How your personal life and business are intrinsically linked My origin story from my good old college days all the way through to corporate marketing, speech pathology, and setting up Write Or Die What I discussed with my spiritual life coach in LA How I wrote a romcom novel and got a literary agent The All To Well (10 Minute Version) (Taylor’s Version) of how to get a literary agent Changes that are coming in 2024 And more!   For more info, visit the website show notes: www.writeordie.co/podcast/ep10
Jan 31, 2024
21 min
Strategic Sales Pages That Sell With Sian Richardson
In this episode of Make It Bankable, I interview creative entrepreneur & designer Sian Richardson on all things sales pages.   We discuss: Copy versus design. How to convert a cold audience on your sales page. Long form sales pages versus short form sales pages The problem with using sales page templates. Strategy messaging on your sales page Personal branding versus brand name Solo entrepreneuring How to do it your way And more!   Step right this way for the show notes: https://www.writeordie.co/podcast/ep9 Stalk me on Instagram @writeordie.co Stalk Sian on her Instagram @sianricho   And don't forget, if you liked this episode and the Make It Bankable podcast, rate, review, and subscribe. Thank youuuuuu. You rock my world.
Aug 14, 2023
39 min
The Sh*t No One Tells You About Launching With Jessica Tutton
In this episode of Make It Bankable, I interview launch strategist & Facebook ad expert Jessica Tutton on all things launching.  What launching really is and why everyone is obsessed with launching How to move from 1:1 client work to launching courses What it really takes to build a course-based business The launch lifecycles The 3 reasons why launches fail   Step right this way for the show notes: https://www.writeordie.co/podcast/ep8 Stalk me on Instagram @writeordie.co And don't forget, if you liked this episode and the Make It Bankable podcast, rate, review, and subscribe. Thank youuuuuu. You da best.
Jul 6, 2023
38 min
How To Find Your Voice And Leverage It To Become The Worthy Choice
In this episode of Make It Bankable, you’re going to finally find your voice and leverage it to become the worthy choice. Discover how your own interpretation kills competition Finally find your brand voice once and for all Learn how to speak your clients’ language Communicate from the copy sweet spot that turns any words into sales Get your mitts on my messaging meditation HERE >>   Step right this way for the show notes: https://www.writeordie.co/podcast/ep7 Stalk me on Instagram @writeordie.co And don't forget, if you liked this episode and the Make It Bankable podcast, rate, review, and subscribe. Love ya guts.  Quick LinksGet Embed PlayerShare on SocialDownload Audio File  
Jun 16, 2023
6 sec
The Problem Is Your Marketing Isn’t Building A Connection
In this episode of Make It Bankable, you're going to get an education about the link between marketing and copywriting. Because, in order to sell anything in your business online, you need to market your business. Zoom out and answer the question, what is marketing how do use it so it actually gets you the result you're looking for. How relationships play a massive role in marketing, and how to create relationships on a large scale from the page. Finding that copy sweet spot that underpins your entire marketing. Step right this way for the show notes: https://www.writeordie.co/podcast/ep6 Stalk me on Instagram @writeordie.co And don't forget, if you liked this episode and the Make It Bankable podcast, rate, review, and subscribe. Drinks on me.
May 30, 2023
10 min
The 3 Steps To Selling Without Selling Your Soul
In this episode of Make It Bankable, you'll learn the three steps to writing sales copy and content that sells for you, without selling your soul. Learn about my anti-sales techniques to radically improve your sales, clicks + conversions - instantly. I’m talking entertainment, joy, and compelling communication as your answer to sleazy sales hacks. Connect with your audience authentically and I’m not talking about writing stories. There I said it. You do not have to become a storyteller to connect with your clients. Learn this one trick to connect with clients quickly so they can move from cold lead to hot-under-the-collar and ready-to-buy in a single sentence. The most underrated tool in your communication arsenal and how implementing this will increase your sales. It’s legit proven by science to build strong connections and get your audience to stop their scroll and pay attention to you. (Hot tip: you’ll be laughing all the way to the bank) Step right this way for the show notes: https://www.writeordie.co/podcast/ep5 Stalk me on Instagram @writeordie.co And don't forget, if you liked this episode and the Make It Bankable podcast, rate, review, and subscribe. Thank you bunches, babe!
May 25, 2023
26 min
The 5 Mistakes Your Sales Page Makes & How To Fix Them
In this episode, you'll learn how to write a sales page that gets you paid.  Hook the right people in and keep them reading all the way to the buy now button. Learn the one thing that’ll open wallets faster. And no, I’m not talking about pain point marketing. Ew. Smash through objections and sell more. Step right this way for the show notes: https://www.writeordie.co/podcast/ep4 Stalk me on Instagram @writeordie.co And don't forget, if you liked this episode and the Make It Bankable podcast, rate, review, and subscribe. Drinks on me.
May 12, 2023
19 min
The Quick Cash Guide (How To Make Money Today)
In this episode, I share with you the quickest and easiest way to make a sale today. What we cover: How I got my first five clients when I started The exact steps to securing your next sale quickly How to overcome fear of selling Step right this way for the show notes: https://www.writeordie.co/podcast/ep3 Stalk me on Instagram @writeordie.co And don't forget, if you liked this episode and the Make It Bankable podcast, rate, review, and subscribe. Thank you bunches.
May 12, 2023
14 min
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