Main and Mulberry: Grindstone
Main and Mulberry: Grindstone
Main and Mulberry
The Grindstone gives voice to local leaders in small towns, telling big stories. This series focuses on a backbone of the U S economy, the small businesses who are creating new jobs and driving innovation with hard work and determination. We'll hear from business operators about everything from success stories, to what it really needs to keep your nose to the grindstone.
Why Social Selling is Essential for Small Business Success - Phil Gerbyshak
Social Selling is essential for small business success! Grindstone's next guest and Social Selling Expert, Phil Gerbyshak, shares his top takeaways for businesses to leverage social media and build better customer relationships.
Oct 27, 2021
38 min
Where There‘s a Will, There‘s a Way... To Endless Possibilities - Carolyn Michael-Banks
This episode of the Grindstone features Carolyn Michael-Banks, owner of A Tour Of Possibilities LLC, and her journey of gritty pivots to build a unique business that creates moving experiences for its customers.
Oct 13, 2021
33 min
”P is for Pivot,” with America‘s #1 Small Business Expert - Melinda Emerson
P is for Pivot. On this episode of the Grindstone, America's #1 Small Business Expert, Melinda Emerson, talks about the critical pivots needed to stay relevant to today's customers and how to set up your business to thrive!
Sep 29, 2021
31 min
Where to Spend Your Energy to Stand Out in a Crowded Market - Meghan Medford
This week, Shawn talks with Medford Roofing President Meghan Medford. Meghan shares how she built a successful commercial roofing business by leveraging her employees' talents and workplace culture as key points of differentiation.
Sep 15, 2021
26 min
Niche Down to Scale Up - Davina Frederick, Wealthy Woman Lawyer
When you narrow your niche, then you can scale! We're meeting with Davina Frederick, CEO and Founder at Wealthy Woman Lawyer, who doubled down on her business niche to skyrocket her results.
Jul 21, 2021
36 min
Finding Your Small Business Secret Sauce - Kim Garmon Hummel
What's your small business "secret sauce?" Today, we're meeting with Kim Garmon Hummel, Founder and Chief Growth Guide at Sauce Marketing. We'll ask Kim how she found her small business voice and brand, and discuss what you can do to grow smarter!
Jul 7, 2021
43 min
Main and Mulberry: Grindstone - Episode 10!
Meet Courtney Segal, our featured guest and owner of a local women's fitness studio in Germantown, TN - Delta Life Fitness. If her supportive community is any indication, Courtney has it figured out. We asked her about her sales strategy and processes, and she shares incredible insights into how she has retained loyal members and grown her studio - all in the face of the worst challenge a fledgling business could encounter.
Jun 9, 2021
34 min
Main and Mulberry: Grindstone - Episode 9!
There's no going back to the way you used to operate... In today's marketplace, mom-and-pop shops are competing with large, e-commerce retailers like Amazon, and the pandemic has changed buyer behaviors and expectations. How can local retailers custom-tailor their customers' experience to compete and even outdo larger outfits?
May 12, 2021
30 min
Main and Mulberry: Grindstone - Episode 8!
Is it harder to do business with a small business? Selling Expert Shawn Karol Sandy explains how local businesses are making it too hard for their customers and what they can do about it.
Apr 28, 2021
26 min
Main and Mulberry: Grindstone - Episode 7!
Looking for employees? Selling will save you! Restaurants and small business employers everywhere are desperately looking for employees, but how can they compete to recruit and hire in these challenging times? Selling Expert Shawn Karol Sandy outlines some smart, competitive selling strategies that small businesses can use to attract awesome employees - right now.
Apr 21, 2021
27 min
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