Real Estate Elevated with Cheryl Knowlton, CSP
Real Estate Elevated with Cheryl Knowlton, CSP
Cheryl Knowlton
Sam Osborne: Own the Trigger, Own the Room in Uncertain Markets
52 minutes Posted Jun 26, 2026 at 9:00 am.
0:00
52:27
Download MP3
Show notes

When the market feels uncertain, and your emotions are running the show, you don't need more toxic positivity—you need a better way to see. In this episode, Sam Osborne breaks down how to "own the trigger" using the Demartini Method so you can turn conflict, loss, and burnout into fuel for authentic leadership and real estate success.

 

In this episode, Cheryl Knowlton and Sam Osborne discuss:

  • Emotional triggers and the amygdala hijack

  • Reframing uncertainty and market anxiety as feedback

  • The Demartini Method for balancing perception

  • Conflict as a competitive advantage in negotiation

  • Burnout, values alignment, and real authenticity

 

Key Takeaways:

  • Emotional triggers aren't random; they're charged reactions that reveal where perception is distorted and self-governance has slipped.

  • Uncertainty in the market can either drain you or inform you.

  • Systematically balancing perceived drawbacks with genuine benefits dissolves emotional charge and restores a more objective, empowered state of mind.

  • Conflict in deals, commissions, and client relationships is often "money left on the table" when it isn't examined for the insight and leverage it contains.

  • Burnout signals misalignment with your highest values and invites realignment.

 

"There is a hidden order in the apparent chaos of your life." - Sam Osborne

 

Discover how you can look 'poor' to the IRS and rich to a lender. Check out my sponsor, GTG Tax Planning, at gtgtax.com to book a short discovery call.

 

About the guest, Sam Osborne:

Sam Osborne has spent 25 years studying why capable people lose the room. He found the answer. Now he teaches it. A piece of metal once tore through his left eye and lodged in his retina. His eyesight recovered. His relationship with perception did not; it transformed permanently. His audiences leave seeing things they can't unsee. And they thank him for it.

Sam works with attorneys, executives, and association professionals who operate in high-conflict environments, people who are occasionally one comment away from saying something they can't take back. He helps them stop letting people get to them and end up grateful for the ones who do.

 

Connect with Sam Osborne:

Website: https://samosborne.net/ 

LinkedIn: https://www.linkedin.com/in/sam-osborne-usa/ 

Email: [email protected] 

 

 

Connect with Cheryl Knowlton:

Website: www.cherylknows.com 

YouTube: https://www.youtube.com/channel/UCwvWKXBC6fKn1dLGY11hxIg 

Facebook: https://www.facebook.com/theknowltonteam/ 

LinkedIn: https://www.linkedin.com/in/cherylknowlton/ 

Instagram: https://www.instagram.com/cherylknows/ 



Show Notes by Podcastologist: Hanz Jimuel Alvarez

 

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.