Hang out with Amie on the GRAM @the_brandographer 

This morning, as I was fixing myself a cup of coffee, a lightbulb moment hit me. Have you ever wondered, as a brand on Instagram, whether you should keep it all about your work or mix in a bit of your personal life? It's been on my mind lately.

I'm all for showcasing expertise, but it's just as important to share the real you with those unique ingredients that make you, well, you!

I remember this brainstorming technique from 3rd grade. Miss Woodward taught us to create a nucleus on the whiteboard and build from there.

As a photographer, my Instagram revolves around my craft, but I also sprinkle in bits of my personal life. My audience connects better when I'm the expert, yet still authentically myself. It's like adding a sprinkle of love to your cooking. You know those special ingredients that make me stand out, and that's what my audience craves.

Your audience wants the genuine you. Your hobbies, quirks, and passions. Trust me, they do. Building that know, like, and trust is key. If you're into coffee, share a recipe. Got a pet? People want to see them, getting a glimpse of your personality beyond the professional front.

At the end of the day, standing out isn't about being the ultimate expert on your brand. It's about infusing your feed with those special ingredients that make you, well, uniquely you. And believe me, it makes a difference. When you start offering your audience something different, your engagement will soar.

So, what are your special ingredients? How can you weave them into your feed? Take a few minutes today to ponder it, and trust me, your audience will love it. 

Oh, and drop by my Instagram to continue this chat! Grab one of my FREE Instagram Audits by heading over the @the_brandograher over on Instagram and DMing me with the word ‘AUDIT’.