Made2nspire
Made2nspire
Kimberle Smith Austin & Misty D. Kerrigan
Episode 111: Innovative marketing strategies with special guest Catharine O'Leary
42 minutes Posted Dec 6, 2022 at 1:11 am.
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It is safe to say we have all met a salesperson who cares more about closing than they do about the customer. Heck, in some industries they do not even care if you can afford it or even need it, they just want your money. Sadly, it is because of these practices that many heart-centered entrepreneurs and business owners “hate” sales. What if we told you there is a better way out there, a profitable list-building formula that increases your qualified leads and customer sales? On today’s show, we are joined by economist, entrepreneur, and investor Catharine O'Leary, who is famously known as the “quiz queen”. Catharine has spent the last 25 years perfecting her market research and consumer insights expertise in the corporate world. Now she is most motivated by helping others apply innovative marketing strategies that make it easier for your ideal clients to find you


In this episode, you will discover:

  • 3 things you can do today to incase your qualified leads.
  • The main benefits of having a questionnaire or survey in your customer funnel.
  • How to profit from your business's frequently asked questions.


Author of the book 17 Reasons why Business Fail; Unscrew yourself from business failure, Pooja Agnihotri writes, “Getting leads is the first step but converting those leads into satisfied customers is one of the most important and most challenging tasks of a business.” This is why customer engagement is vital, the focus needs to be on “grabbing the attention of the ideal customer, engaging them, and getting to know them”.Join us this week as we break down the market research techniques you need in your business, so you can start taking action toward your dreams and future today.

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