Made with Grit
Made with Grit
Landon Bennett & Kyle Conarro
40: A new hire, outbound sales and finding new use cases for your product
1 hour 7 minutes Posted Jun 9, 2021 at 7:16 pm.
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Show notes

Notes:

  • First post-covid vacations
  • New hire running customer operations and freeing Landon up to sell
  • The struggles of handing-off tasks you've owned for years
  • Force testing how the business runs without you
  • What is a customer ops manager?
  • What Landon has been doing on the outbound sales side and how it's going
  • A new product direction/use case that's brought on $100k in ARR in the past few months
    • How to find these opportunities
  • How we're feeling about the Userfeed acquisition six months later 
  • Outbound sales email
    • Copy pointers
    • Industry-based sequences
    • Tactics
    • When email works and when it doesn't
    • How we approached outbound at Rigor (selling to enterprise in a highly competitive incumbent market)
    • Personalization do's and don'ts
    • Why making assumptions in emails work
  • Landon's first seed investment (Grayscale). See episode 15 where we talked to the CEO of Grayscale (Ty) about his business. By the way, they're hiring.

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