Amazon's New Title Format That Could be Splitting Your Sales | Brian R. Johnson from Lunch With Norm - The eCommerce & Amazon FBA Podcast

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Amazon's New Title Format That Could be Splitting Your Sales | Brian R. Johnson

53 minutes Posted Sep 17, 2025 at 2:16 am.

Amazon SEO Secrets

Meet Brian Johnson

Events + Free Resources

Amazon Title Split Begins

Why It Even Matters

Boost Ranking with Titles

AI Tools for Listings

55/145 Title Strategy

Quick Title Fixes

Brand Name in Title?

Title Writing Tips

Rank Ready Giveaway

Prepping for Q4

Flat File SEO46:29 Cosmo + Rufus Explained 52:18 Human vs AI SEO57:16 Final Title Tips

Seller Q&A Session 01:08:59 Final Wrap-Up______________________________________ This episode is brought to you by Flat World Network:Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit https://flatworldnetwork.com/______________________________________ Sponsors: AZRank - https://azrank.com/#freequote AZ One Step - https://www.amzonestep.com/ Sellerboard - https://sellerboard.com/?p=02091 ConnectCash - https://connectcash.io/ Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa Flat World Network - https://flatworldnetwork.com/ Marketing Misfits - https://marketingmisfits.co/

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Is Amazon’s new title split killing your sales? Welcome to another episode of Lunch With Norm, where e-commerce legends spill their secrets. Today, Norm Farrar is joined by Brian R. Johnson, co-founder of DeepM and one of the most respected minds in Amazon SEO and ranking strategy. Amazon's new 55/75 title split format is changing how your listings appear and it could be costing you sales. In this episode, we break down:- What the 55/75 split really means for your visibility

- How A9, Cosmo, and Rufus impact your title strategy

- What NOT to do with keywords, titles, and bullet points

- How to speak to both humans and the algorithm

- Ranking secrets Amazon doesn’t want you to know

Brian also shares insights into:

- How to test and adapt your titles with flat files

- Where Amazon is actually pulling information from

- Why your listing might not be optimized even if it ranks

- How Amazon decides who shows up in Rufus search results

Plus: Learn why mastering buyer personas, click-through rate, and conversion signals can help you rank higher and sell more—without wasting ad spend.

👀 Want to know how to rank #1 on Amazon in 2025?

This episode is your blueprint.

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