Confused about Amazon’s new AI systems like Cosmo and Rufus? This episode breaks it all down with expert insights from Oana Pădurariu of Right Click Advisors. Oana is an Amazon Ads Educator and co-author of the most cited breakdowns of Amazon’s Cosmo and Rufus science papers.In this episode, she joins Norm Farrar to explain how these systems are changing the way Amazon connects products to shoppers—and how sellers can stay ahead by optimizing listings with real buyer intent in mind. ______________________________________This episode is brought to you by Flat World Network:Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________Sponsors: AZRank - https://azrank.com/#freequote AZ One Step - https://www.amzonestep.com/ Sellerboard - https://sellerboard.com/?p=02091 ConnectCash - https://connectcash.io/ Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa Flat World Network - https://flatworldnetwork.com/ Marketing Misfits - https://marketingmisfits.co/ 👉 You’ll learn:- What Cosmo really is (hint: not an algorithm)- How Rufus works with Cosmo to serve product recommendations- Why Amazon removed the Q&A section—and what it means for your listing- How to optimize your backend and A+ content for AI-powered discovery- The three personas every listing needs to reflect- How pricing psychology and long-tail keywords affect Cosmo indexing- What mistakes 90% of sellers are making in their backend fields- Practical tips to align your listing and ads with Amazon’s AI systems- The tool that shows what your images actually say to the algorithm 🔧 Plus: Oana shares a strategy to create “customer personas” that align with Cosmo’s buyer behavior analysis—and reveals how to audit your listings using data, not guesswork. Timestamps