Nate Andorsky is the CEO of Creative Science and the author of Decoding The Why, which explains how companies can use their apps to trick our minds. Some trick to create good habits, others wish to create bad ones. We mostly talk about the good, which his company is designed for. To grab a copy of his book, click this link here... https://www.amazon.com/Decoding-Why-Behavioral-Science-Generation-ebook/dp/B0898YB733 To visit his website, click this link https://creativescience.co/author/nate/