Welcome to the very first episode of our brand new series, Inside SXM Festival — taking you behind the scenes of one of the world’s most unique destination music experiences.Recorded live in the Caribbean on the island of Saint Martin, this episode features Alex Jukes and Grego O’Halloran, sat down with SXM Festival founder Julian Prince, sharing the real story behind how a small island idea turned into a globally recognised electronic music and DJ culture event.From early days partying in Saint Martin to launching a festival that now attracts thousands of music lovers from around the world, Julian breaks down the journey of building SXM Festival from scratch — without shortcuts, without huge budgets, and with a relentless focus on experience, community and culture.The conversation explores how the rise of destination festivals like Burning Man, Coachella and BPM Festival helped shape the vision for SXM, and why creating something truly immersive — not just another “festival” — became the mission.Julian also opens up on the realities of building a festival in the Caribbean: from logistics, shipping equipment and infrastructure challenges, to navigating hurricanes, pandemics and the pressure of delivering a world-class event on a remote island.Alongside the challenges, this episode captures what makes SXM Festival special — the energy, the people, the sunrise parties at Happy Bay, and the philosophy that the island itself is the true headliner.Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/Key Moments: