In this episode of Loud & Unfiltered, Josh Karpf sits down with rising house music artist Sian Owen for a candid conversation about breaking into the electronic music industry, finding your sound, and building a credible career in club culture from the ground up.From being scouted for The Circle and hosting a show on Flex FM, to learning to DJ during lockdown and going on to land releases on Defected’s D4 D4NCE imprint, Sian shares the real story behind her journey into house music. She opens up about the challenge of being taken seriously in the industry, why personality and relationships matter, and how she went from warm-up sets and brand gigs to becoming a full-time DJ and producer.The episode explores the craft of DJing in real depth — especially the underrated art of being a great warm-up DJ, reading a room, and building a dancefloor without chasing big moments too early. Sian also talks about the turning point when she realised house music was what she wanted to pursue fully, why some early opportunities did not align with her long-term sound, and how she is now focused on making more playable, authentic records for herself as an artist.She also breaks down the thinking behind launching Ryder Sounds, her own party brand and creative platform, designed to reflect her musical identity and champion artists she genuinely believes in. Along the way, the conversation touches on London club culture, grassroots venues, dream spaces like KOKO, the importance of keeping events rooted in the scene, and what it means to grow without losing authenticity.There is also plenty on Ibiza, including her newly announced Pacha shows, support from Sonny Fodera, her ambitions for a bigger international season, and how last year’s releases — including the viral “Bad Mama Jama” moment — helped raise her profile while also clarifying the direction she wants to take next as a producer. Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/Key Moments: