On this episode of Loud and Clear, Claudia Romo Edelman founder of We Are All Human and The Hispanic Star inspires us on what Hispanics role is in America changing the perception that they are TAKERS to what they actually are MAKERS. Join us in this fast-paced, high-energy conversation and get inspired on how unification can lead to Hispanics progressing which is ultimately progress for the United States of America.  Claudia, using the platform of The Hispanic Star and the work of ad man Pepe Aguilar, has successfully built an agnostic packaged brand to uplift Hispanics in the U.S. The Hispanic Star has become a framework of action for brands to belong and work with this important community. She invites companies like Procter & Gamble led by Marc Pritchard and inspires other marketers and ad agencies like ours to take a more active role in connecting and celebrating the Latino community by recognizing their values and strengths.   Claudia's leadership and enthusiasm are contagious. Her positive outlook is a much-needed approach to the polarizing times we're living in and she suggests a fresh approach to fixing the problem where she presents a plan of action and not just a cry for help or complaint like we see often on our social feeds. She presents the WHAT, the WHY and the HOW so if you're up for it, please join us in this conversation and share your thoughts and ideas with us.  Check out more Loud And Clear #LoudAndClear episodes: https://lermaagency.com/loud-and-clear/ Guest: Claudia Romo Edelman, Founder of We Are All Human, The Hispanic Star and Global GoalsCast. Marketer for social causes, advocate and catalyst for change. Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/ Host: Francisco Cardenas, Principal of Digital and Social Strategy at LERMA/ Music: Pedro Lerma and the Band, LERMA/ --- Send in a voice message: https://anchor.fm/lerma-agency/message

In this episode (S4:E4) of Loud and Clear we talk to Cathy Hackl as she explains her perspective on the evolution of the internet, specifically VR in the form of the Metaverse. Cathy is a futurist, author, and speaker who has collaborated with brands like Adobe, AT&T, Amazon, Microsoft, Nokia, Oculus, and others to build and understand the Metaverse. Her most recent book titled "Navigating the Metaverse" is an easy-to-read guide to the limitless possibilities of the WEB3. She is known as the "Godmother of the Metaverse". You might not wear a VR headset every day, but you still need to know about the Metaverse. There's a new world on the horizon, and it's going to change everything about how we live in the digital realm. It'll be just like the internet was when it first took off, with potential for new technologies and opportunities that we can't even begin to imagine. This conversation is about virtual reality (VR) and the idea that this isn't some fad technology, or just something niche gamers will get into while they're waiting around for their next console upgrade. No, VR is already here, and it's coming fast. The key thing to remember is that this isn't "just" a new way of experiencing games or movies; it's a whole new way of interacting with our digital world – with other people and with information itself – that has profound implications for all businesses everywhere. With the democratization of VR and the Metaverse, it is only logical that ad agencies look at this space as an important connexion point between brand storytelling and consumers. The Metaverse is the next frontier of humanity and the internet. It's a place where people can create their own content, their own businesses, and their own laws. The Metaverse is not here yet but it's coming—and it will be built by us! Join us in the conversation and learn how together we're shaping the future.  Check out Cathy's book on Amazon. Check out more Loud And Clear #LoudAndClear episodes: https://lermaagency.com/loud-and-clear/ Guest: Cathy Hackl, Co-Founder & Chief Metaverse Officer at Journey | Top Web3 Strategist | Author: Navigating the Metaverse | Investor | Speaker  Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/ Host: Francisco Cardenas, Principal of Digital and Social Strategy at LERMA/ Music: Pedro Lerma and the Band, LERMA/ --- Send in a voice message: https://anchor.fm/lerma-agency/message

The Dallas, Texas-based advertising agency LERMA/ has published several white papers that give a unique point of view on the market and consumers based on research done in conjunction with The University of Texas. These studies range from generational differences and highlights, sexual orientation and self-identification, digital and analog trends, and the impact of COVID on groups not limited to the general population. The LERMA/ Brand Planning team, led by Quim Gil has brought fresh thinking into what a multicultural audience is in America. Quim, has been talking for over 10 years about how to reframe the thinking of culture into what he calls Omniculturalism as the reality of what American culture is today. Join us in this conversation with Quim about Gen Z and get to know this up-and-coming amazing generation. They might walk into your shop today, physically or virtually through the Metaverse. Check out more insightful LERMA/ studies: https://lermaagency.com/insights/ Check out more Loud And Clear #LoudAndClear episodes: https://lermaagency.com/loud-and-clear/ Guest: Quim Gil, Strategy Principal at LERMA/ Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/ Host: Francisco Cardenas, Principal of Digital and Social Strategy at LERMA/ Music: Pedro Lerma and the Band, LERMA/ --- Send in a voice message: https://anchor.fm/lerma-agency/message

Do you know how to use your superpower of influence as a force for good? On this episode of Loud And Clear join us on a conversation with Dr. Zoe Chance. Zoe is a writer, teacher, researcher, and climate philanthropist obsessed with the topic of interpersonal influence. Her work has been published in The New York Times, BBC and The Economist. She has appeared on CNN, written for Harvard Business Review and has a Ted Talk called How To Make a Behavior Addictive. Zoe has helped Google on how to define food policy and helped multiple companies untangle internal and external problems with the use of influence and persuasion. She talks about the power of NO in order to say YES.  On this episode we discuss the power of influence in the context of advertising agencies and the marketing industry. She has a relationship to the ad industry at a professional and even a personal level. Join us as we reframe the role of ad agencies on several topics that range from climate change, ad culture, our business model and the power of reframing your problems to solve them using the art of collaboration. #InfluenceIsYourSuperpower Find Zoe on the links below: Twitter: @ZoebChance www.zoechance.com Guest: Zoe Chance, Author of international bestseller Influence is Your Superpower, Yale SOM prof, climate philanthropist Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/ Host: Francisco Cardenas, Principal of Digital and Social Strategy at LERMA/ Music: Pedro Lerma and the Band, LERMA/ --- Send in a voice message: https://anchor.fm/lerma-agency/message

In the past few years, the buzz in the advertising and marketing industry has been loud, but not entirely clear to all. It has caused conversation, tension, and in some cases, even notable consequences as more and more groups start to speak up. We are talking about Diversity, Equity, and Inclusion. Under its various acronyms, the intention to address the issue is good, how can we become more inclusive as an industry, especially if we are an industry that at any given point needs to connect and some say, even represent, the reality of the markets we sought to bring our messages and products to.   LERMA/ is an agency that was born out of the need to address the harsh reality of misrepresentation. We are an agency created because there was a gap in the market for an audience that was not being taken into consideration. Today, the commitment of the agency has led to creating a tool that allows brands to measure themselves against other brands on where they stand as an inclusive brand and perhaps inspire the leaders of these brands to do more. Join the team that put together ideas and brought them to life and conversation that is #LoudAndClear.   To access the Brand Inclusivity Performance Index (BIPI) click here: https://lermaagency.com/bipi Guest: Shannon Dunbar-Rubio, Group Strategic Director at LERMA/; Lysbeth Zimmerman Co-Founder and Principal at Drumline (formerly Quadratic), Pedro Lerma, Principal and Founder of LERMA/ Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/ Host: Francisco Cardenas, Principal of Digital and Social Strategy at LERMA/ Music: Pedro Lerma and the Band, LERMA/ --- Send in a voice message: https://anchor.fm/lerma-agency/message

The Global President of VF Corporation icebreaker, Jan Van Mossevelde, talks about how having a simple truth guide you allows this New Zealand clothing brand to bring ad agencies and partners into a well-defined strategy and reason to exist that moves this brand to be positioned from an activist brand in the early ’90s to today, a brand that leads the mainstream trends in the world. By creating a community and a movement, the product is the story. A natural story that can be told by many in unique and different ways. Jan, a P&G veteran, and an engineer simplifies the complex by going back to basics and finding focus on a simple truth that lies on what consumers want but also focuses on the purpose of why a product like icebreaker clothing exists. He recognizes that innovation can be found in nature by keeping it pure and just reshaping it to fit in the current times and making it relevant. We talk about entrepreneurship, branding, marketing, and even regenerative farming, join us on this great episode. You might want to join The Flock once we’re done. Check out icebreaker Transparency Report: https://www.icebreaker.com/en-us/transparency.html Check out icebreaker's Uncomfortable Truths about Plastic Campaign: https://www.icebreaker.com/en-us/move-to-natural.html Icebreaker’s socials: Instagram, YouTube, Facebook Guest: Jan Van Mossevelde, Global President of VF Corporation icebreaker Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/ Host: Francisco Cardenas, Principal of Digital and Social Strategy at LERMA/ Music: Pedro Lerma and the Band, LERMA/ --- Send in a voice message: https://anchor.fm/lerma-agency/message

On this 5th episode of the third season of the Loud and Clear Podcast, Award-winning Creative Director, Inventor & Storyteller, Ben James joins in a conversation about the future of the Ad Agency structure and how to build teams that deliver work that is empathetic and powerful from the ground up. As a true advocate for the industry, he recognizes that the way to improve is by being in constant motion and change, challenging the status quo, and recognizing what sucks about it, but also what is great. He understands what the industry "wants" but tries to focus on what the industry "needs" in tune with consumers, culture, and people's personal life experiences.  There's a lot of work to be done, and this conversation simply aims to add to the unstoppable sea of change looming in the Ad and Marketing industries. From building teams that trigger innovation to education to how it could potentially play out on a space like WEB3 and Decentralized Autonomous Organizations (DAO's) where the possibilities are endless and the opportunity visible as long as we keep breaking paradigms  Ben James has held positions at D Magazine, Crispin Porter + Bugosky, TDA_Boulder, Young & Rubicam Group, J. Walter Thompson and T Brand Studio.   Twitter: @benjames_human Instagram:  #LoudAndClear ________ References:  Brand. Make brand a C-suite priority by Maggie Gross, Head of Strategy, Studios Deloitte Digital  Mark Truss, Chief Research Officer at Wunderman Thompson ________ Guest: Benjamin James, Award-winning Creative Director, Inventor & Storyteller.  Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/ Host: Francisco Cardenas, Principal of Digital and Social Strategy at LERMA/ Music: Pedro Lerma and the Band, LERMA/ --- Send in a voice message: https://anchor.fm/lerma-agency/message

Is advertising racist? Even worse, is the industry of advertising based on a foundation that discriminates against certain groups of people? This is still a very hot topic a year after the killing of George Floyd and it is a world problem that is not limited to the United States.  On this episode of #LoudAndClear produced by multicultural advertising agency LERMA/ we speak to Carl Jones. Carl is an advertising creative guru that has shared his talent in Canada, Mexico & Europe and he is on a mission to decolonize advertising. We speak of the power of advertising and the process of bringing ideas to life. We start doing an analysis of how ad agencies operate today within an ever-evolving ecosystem that fights to earn the protagonism in the role to bring the story of brands to consumers.  We talk about the advertising business model, the technology transformation, and the movement of speaking up and taking action in the US and Mexico markets. Follow Carl: @carlwjonesUKMX1 #LoudAndClear Guest: Carl Jones BDes, MA. FHEA.Ph.D. (c), Award-winning International Creative Director & Mentor of all that's great about advertising Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/ Host: Francisco Cardenas, Principal of Digital and Social Strategy at LERMA/ Music: Pedro Lerma and the Band, LERMA/ --- Send in a voice message: https://anchor.fm/lerma-agency/message

Where were you when Google Launched? What was your first post on Facebook? The first Youtube video you remember? Join Jeff Kauffman, the entrepreneur adman who recently founded Parachute, a WEB3 platform for brands and agencies. He's also the creator of $JUMP, the first tokenized industry association for agency professionals and brand marketers. In this episode of Loud And Clear by LERMA/, we cover the theme of Tokens (Blockchain), WEB3, and what the future of the ad agency business will look like as consumers are quick to embrace a different currency and approach to life in general. Listen to Jeff’s vision of the future and how he plans to bring it to life. Jeff talks "brands", but also decentralized social media, product innovation, trends, sports, and much more. WEB3 is new and could very well be the next frontier as it takes a decentralized approach promoting information democracy and transactions. @jeffkauffmanjr email: [email protected] https://joinjump.community/ #LoudAndClear Guest: Jeff Kauffman, Founder at Parachute | JUMP into web3, NFTs, & social tokens Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/ Host: Francisco Cardenas, Principal of Digital and Social Strategy at LERMA/ Music: Pedro Lerma and the Band, LERMA/ --- Send in a voice message: https://anchor.fm/lerma-agency/message

The United States marketing scene is going through unprecedented changes that demand brands to connect with consumers by recognizing their diversity. That might be the word on the street and the highlight of the trending topics you see today, but Kathy Hines has been a marketer driven by empathy with consumers way before this became THE WAY. As Global Vice President of Marketing and Licensing of VF Corporation, Kathy has led teams that adopt this approach, generating outstanding results for their brands. Join us in an open conversation with Kathy on how she went from South Texas to Europe and Asia and how, now back in Texas, she's running what is one of the most purpose-driven casual fashion powerhouses by putting the consumer first. Season 3 is ramping up and we are excited! #LoudAndClear Guest: Kathy Hines, VP Global Marketing for VF Corporation, Dickies Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/ Host: Francisco Cardenas, Principal of Digital and Social Strategy at LERMA/ Music: Pedro Lerma and the Band, LERMA/ --- Send in a voice message: https://anchor.fm/lerma-agency/message