New Paradigm Podcast
New Paradigm Podcast
Lotfi Drif
Welcome to the New Paradigm. In this podcast we aim shift your paradigm & worldview by bringing on special guests that have had an impact on my life & my worldview. Whether we discuss business, crypto or any other topic, the goal is always to bring out the underlying philosophy that the guest uses to make decisions & navigate through life.
Media Buying For Your Coaching/Consulting/Course Business
We'll pair you up with a fully qualified & trained media buyer in 7 days or less for your business. Learn more here: https://go.leapa.com/
Sep 28, 2022
5 min
Agency vs Courses - An analysis of pricing, scaleability & client results.
Agency vs Courses - An analysis of pricing, scaleability & client results. Learn more here: https://go.leapa.com/Timestamps00:00 - Introduction 01:00 - David’s agency structure & transition to courses03:10 - Creating an ‘end to end’ DFY agency04:55 - What David’s agency takes ownership of 05:30 - Agency vs courses 09:45 - Transition from agency to courses16:45 - The value behind running a group coaching program/course & how to stand out in 202225:00 - B2B vs B2C offers 32:00 - Marketing an 8 figure B2C course42:00 - Creating a moat around your business, collecting all revenues upfront & building a $100m offer
Sep 28, 2022
52 min
Agency vs Courses - An analysis of pricing, scaleability & client results.
Agency vs Courses - An analysis of pricing, scaleability & client results. Learn more here: https://go.leapa.com/Timestamps00:00 - Introduction 01:00 - David’s agency structure & transition to courses03:10 - Creating an ‘end to end’ DFY agency04:55 - What David’s agency takes ownership of 05:30 - Agency vs courses 09:45 - Transition from agency to courses16:45 - The value behind running a group coaching program/course & how to stand out in 202225:00 - B2B vs B2C offers 32:00 - Marketing an 8 figure B2C course42:00 - Creating a moat around your business, collecting all revenues upfront & building a $100m offer
Sep 28, 2022
52 min
How To Recover Disabled Ad Accounts & Profiles Guaranteed (For Facebook)
Get the full system here: https://go.leapa.com/ How To Recover Disabled Ad Accounts & Profiles Guaranteed (For Facebook)
Sep 28, 2022
16 min
$1m/year In Course Sales Blueprint (Introducing Time Machine)
I've just re-opened up my mastermind 'Time Machine' with tons of new updates to help you build a full stack marketing system & get your coaching/consulting business to 7 & 8 figures. Learn more here: https://go.leapa.com/applyTime Machine is a mastermind for entrepreneurs with 6 & 7 figure coaching/consulting businesses that want to grow using proven systems , leverage & in a community of likeminded folks on the same mission. If you’ve never ran ads before, we’ll help you get setup A-Z so you can have clients coming in using a fully automated funnel. If you’re already running ads but want to get more out of it , we’ll show you the exact systems & strategies we’ve used to get clients to 7/8 and even multiple 8 figures so there’s no guesswork. To date, we've helped 100+ coaching & consulting businesses grow to 6/7 and multiple 8 figures using our methods.The reason we can bring slick updates & get fast results is because we always keep a handful of DFY clients that are making multi-7 / 8 figures & work with them in the trenches & bring the cream of the crop back to you :)The markets are constantly changing and we’ve updated the entire program to create a new evolved model that is up to speed with the current times. We constantly add updates, we constantly innovate & we’re always at the forefront of ‘doing’ , which allows us to be the best at teaching. Here are some of the updates: Full Stack Marketing System Paid Ads - Entire A-Z ads strategy to grow to 7 and 8 figures using paid ads- Proven copy/paste 7 & 8 figure ad templates, funnels, sales videos & emails. - Customised strategy for your business model to get the highest ROI possible- We’ll show you how to become truly omni-present & number 1 in your marketOrganic- Create an automated 'shorts' distribution system- Create an unlimited amount of high quality content to get clients- Automated Youtube channel system- Our multi-8 figure proven & running shoutout system. Systems, tools & automations- End to end DFY sales system for sales reps & setters- End to end ads tracking & reporting system- Sales & conversion tracking systems for ads - Disabled ad account & profile recovery system (100% success rate)- DFY premade B2C & B2B funnel, email, automations, website & sales systems + templates.Book a call with me or leave a comment below and we’ll have a chat to see if this mastermind makes sense for you : https://go.leapa.com/apply
Sep 28, 2022
23 min
How To Build A 7 Figure Consulting Business With 1 Sales Rep
How To Build A 7 Figure Consulting Business With 1 Sales Rep Learn more here: go.leapa.com
Sep 28, 2022
6 min
I'm Hiring For A Full Stack Consulting Position At Leapa
I'm looking to hire for a full stack apprentice position at my consulting business Leapa Apply here after watching the video: https://airtable.com/shrEfZ1cPfgHcXqIHLeapa is a an online e-learning company where we help client based businesses build profitable client acquisition systems to scale to 7/8 figures.We’re currently looking for someone who wants to join our company for a long term position in the marketing/sales and fulfilment department.We’re not looking for veteran/already experienced person. Instead, we’re looking for someone who has some background in marketing/sales/fulfilment/data analytics/operations that wants to be trained by us directly, become a full stack person & be coached by Lotfi Drif himself.The goal is to teach you the exact processes & systems Lotfi has already used, proven & developed across 100+ clients in the last 5 years. This way you can skip the line & get direct access to what his clients are paying $60k+/year for him to implement.In the first 90 days there will be intensive training ,being coached by Lotfi, shadowing Lotfi on sales calls & coaching calls as well as doing some work. The focus in this phase is mainly the training & helping you understand each building block of the business.After the 90 days, depending on what Lotfi thinks is appropriate we’ll give you more real work to do & shift more of your time from training to doing. In the beginning it will be an 80/20 split and eventually we hope to flip this so that you spent 80% doing and 20% training.This is also when you can start earning more as you ease into a sales position where you’ll earn commission that allows you to make more money. You’ll also be helping with marketing & fulfilment at the same time as well.This position is ideal for someone that likes the direction Leapa & Lotfi Drif are headed towards, enjoys the consulting/client bases business model & also for someone that wants to be in the marketing/sales/fulfilment role for a fast growing consulting business.This role is also for someone that has the ability, willingness and capacity to go all-in. There won’t be any time for side hustles, other businesses, part time jobs, studies or anything else of that nature. We’re looking for someone that can dedicate all of their time to this position & is ready to be fully committed is the role makes sense.What you get:1. The ability to work remotely from almost any country.2. Directly coached by Lotfi Drif himself on what his clients pay him $1k/hour and $60k+/year just for him to teach them. You get full & direct access to me if you join the company. This includes being personally coached by myself on ad strategy, business strategy & sales/influence.3. You’ll also get access to all of my training material, client coaching call recordings, resources & much more. You basically get the same materials my clients pay anywhere from $10k - $40k for + much more & you get it for free if you’re a fit for the role.4. $20k+ worth of training material that he’s purchased for his company on ads, marketing, sales etc. All the paid training that has helped Lotfi get to where he is at today.5. The opportunity to shadow Lotfi Drif during his sales calls & coaching calls to see exactly how he signs up high ticket clients & also coaches them to get to 7 & 8 figures.6. You also get to work with high calibre business owners & build relationships with them whilst doing meaningful work. We’re strict with who we work with, so you’ll only get the best. These are 6, 7 & even 8 figure business owners that you’ll have the opportunity to work with.Thank you!
Sep 28, 2022
23 min
Youtube Ads Vs Facebook Ads - Best Way To Get Clients in 2022?
Between Youtube Ads & Facebook Ads, which one should you use to get clients in 2022? We'll cover the answer in this video. To work with us : https://go.leapa.com/
Sep 28, 2022
15 min
3 Free Hyros Alternatives That Increased My ROI & Lowered My Ad Costs
In this video I cover why I stopped using Hyros, my honest thoughts & 4 much better alternatives That Increased My ROI & Lowered My Ad CostsMy name is Lotfi & I'm the founder of Leapa where we help e-learning client based businesses build profitable client acquisition systems to scale to 7/8 figures.You can learn more here: https://go.leapa.com/Video TranscriptThe promise: The promise behind hyros is that it provides extremely accurate tracking which then allows you to make better decisions when it comes to running ads & lower your costs. Disclaimer*: This document is for people spending less than a $200k/month on FB ads & specifically for high ticket phone call funnels, if you spend more this, or on other platforms or you’re in ecom/other niches then my thoughts below may or may not apply as I’ve not experienced it. *My ExperienceI’ve used it so far with many clients running high ticket phone call funnels, both at 6 figures and many at $100k-$500k in monthly revenue & it’s not helped me in making decisions at all , here’s why:1. The FB tracking has literally been more accurate than the Hyros tracking - they both provide around 70%-80% accurate tracking from my experience , so literally no difference. 2. The platform & chrome extension is extremely slow (no time saved).3. Even if you run ads on multiple platforms, there are still better and cheaper ways to get the same outcome. It would be somewhat worth it if Hyros was actually 100% accurate & the platform was fast. Costs It starts at $349/month and goes all the way up to $4000/month for unlimited tracking. AKA you’re paying anywhere between $4188/year to $48,000/year just to access this ‘tracking ‘ data. I don’t think the price is justified at all simply because it does not have 100% accurate tracking & it really doesn’t help much with making decisions at all.You’re better off just paying a person $100/month for 1 hour of their time to go through your UTM data and let you know which campaigns to double down on , and honestly this is only if you want to , you can still do just fine without this. 4 Alternatives 1. UTM Tracking - You can simply add UTM tags to all your ad campaigns and it will show-up in your CRM2. Facebook dashboard - believe it or not but if both Hyros & FB are 70-80% accurate than you might as well just use FB’s numbers. 3. Calendly/calendar app - If you’re only on 1 platform, simply calculate the costs directly from your calendar & your CRM - this is literally IMO the best & most efficient way to do this. You can do this on a VSL/ads tracking sheet. 4. Multi-platform - If you run on multiple platforms, simply have another funnel & calendar event for each platform - this makes it super easy to calculate costs from each one & you should make an ads tracking sheet for each one as well. and anything else that literally doesn’t cost up to $48k/year & isn’t 100% accurate. Reversal- This is coming from a perspective of someone purely running Facebook Ads at less than $300k/month in ad spend. - Also I’m not well versed in Youtube Ads/other platforms so can’t comment on the effectiveness of Hyros on those platforms vs FB. Youtube’s tracking may be significantly worse than FB in which case Hyros might be worth it as it makes up for the difference. - You may be in other niches where this actually does help you e/g ecom - so i advise you do your own research & analyse the data to see if Hyros actually helps you or not.
Sep 28, 2022
12 min
Why I Charge My Clients Stripe & Conversion Fees & How It's Costing You At Least $150k/year
Why I Charge My Clients Stripe & Conversion Fees & How It's Costing You At Least $150k/yearIn this video I show you exactly why I charge my clients Stripe fees , how it is costing you $150k+/year and 3 alternatives to make life easier for yourself and your clients. My name is Lotfi & I'm the founder of Leapa where we help e-learning client based businesses build profitable client acquisition systems to scale to 7/8 figures.You can learn more here: https://go.leapa.com/Video TranscriptWhy I Charge My Clients Stripe & Conversion Fees & how’s costing you at least $150k/year not to do this + 3 alternatives.- The main reason is leakage - your business is literally leaking money with every transaction for alternatives that have less leakage. - This works best if you’re doing high ticket & phone sales. - I recently looked at some $5k payments i was receiving on Stripe & was literally paying upwards of $500 per $5k payment, which is ridiculous - essentially 10% in fees. - 3% loss very month , you’re already paying taxes so why pay more in tax. - This can be reinvested into making the client experience better or getting more clients. You can use that extra money for ads & to hire more people etc. If you’re getting a 3-4x ROI on ads, it could be an extra $5-$10k/month that you can make depending on how much you put back into it. - e.g if you’re doing $10k/month , that’s an extra $300/month or so that you’re missing out on. If it’s an extra $100k/year you make, that’s $3k or more you’re paying in fees. At $1m/year , that’s $30k+ in fees. ### 3 ways to combat this.1. Add the 3% fee in the invoice every time2. Have your clients pay in crypto - ideally stablecoins - always instantly convert into your local currency - Kraken Exchange3. Use recurring crypto services e.g MonarchPay /Coingate4. Set your clients up with a direct debit plan e.g GoCardLess5. Have your clients send you a bank transfer (TransferWise)6. If you’re doing high volumes, you can negotiate with Stripe etc for lower fees. 7. Custom plan with merchant for lowest fees.
Sep 28, 2022
9 min
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