There's been a lot said about how the Jaguar's rebrand and the Type 00 look. But what do they mean? And what do they say about the culture of the company that created them? Joe and Drew dive in to the most talked about launch in a long time. Links: Rory Sutherland on the rebrand Why Jaguar Had To Blow Up Its Brand In Order To Save It Why Does The New Jaguar Type 00 Look Like A Concrete Shithouse? An Ex-Jaguar Land Rover Designer Explains Emergency Pod: Jaguar’s Rebrand - Fearless or Fool...