In lockdown, gaming has come to the rescue - filling a void left by sport and providing an outlet for friends to connect.  With boundaries between traditional sport and esport becoming increasingly blurred, how can brands get involved with these growing, passionate fan communities in creative, authentic and sensitive ways?  ENGINE Creative’s Leo Birch chats with Aoife Wilson (host of BBC Sounds’ ‘This Game Changed My Life’), Julian Tan (Formula 1), Adam Harris (Twitch) and James Ranson (ENGINE). 

Launched as an indie label in 1998, Defected Records have evolved, adapted and grown to become the world's biggest community of house music fans today. Even through turbulent times for the music industry. But their latest moment in the global spotlight came in week one of the UK's Covid-19 lockdown, when they launched the Defected Virtual Festival from an empty Ministry of Sound. In this episode, ENGINE UK's Leo Birch chats with Defected’s Chief Business Officer James Kirkham about engaging vociferous fans, pivoting your business in times of change and making great stuff in the face of unprecedented disruption. Also, Championship Manager 2001/02… Check out the Virtual Festivals and much more at Defected.com and on the Defected Records pages on Facebook, YouTube, Twitter and Instagram

ENGINE UK's Leo Birch discusses the power of audio, in all its forms - with special guests Stuart Mays (Global Radio), Adam Uytman (Listen & Wisebuddah), Rhyanna Coleman (Consultant to LADbible) and Chief Creative Officer, Billy Faithfull.