In the latest episode of the LMA Podcast, Jelly Marketing teaches you everything you need to know on how to hold your vendors accountable. They'll give you the tools, language and support needed to fully optimize your relationships and ensure you’re maximizing the results. • SEO for Law Firms White Paper: https://jellymarketing.ca/wp-content/uploads/2019/11/JELLY_SEO-LAW_WEB_Nov25.pdf • Deck from Presentation: https://drive.google.com/file/d/1OAysWqGWUvIOW3vEJcWIr1TsFvrwNYXI/view?usp=sharing • Marketing Jam Show (US and UK) and Podcast: www.marketingjam.ca

How can law firms build a framework that supports diversity, equity and inclusion (DEI) in a lasting and meaningful way? In the latest episode of Strategies LIVE!, issue co-editor Julie Holton discusses how to go beyond “random acts of DEI” with Dr. Laura Quiros, a trauma-informed DEI consultant at Coston Consulting and Gia Altreche, director of business development and marketing at Newmeyer Dillion and 2020 co-chair of the LMA D&I Committee. Learn how this action starts at a personal level, the keys to creating a culture of authenticity, ways to bring clients into the conversation and more in this engaging conversation that complements the advocacy-focused issue of Strategies magazine. This issue of Strategies LIVE! is coincides with the subject matter featured in the September/October issue of Strategies magazine. A special thank you to this issue’s sponsors, Firmseek, Kidd Aitken and Vivid Graphics. These partners are ready to help you identify solutions that fit your firm’s needs. Find out how your company can benefit from partnering with LMA. Contact Scott Narug at 312-673-5974 or via email at [email protected] to start the conversation.

In today’s constantly shifting market, it’s more important than ever for firms to utilize technology to streamline and enhance profitability. In the latest episode of the LMA Podcast, Pamela Foster (Pamela Powered Inc., Co-Chair of Plaintiff Firm SIG) speaks with Andrew Nasrinpay (MeanPug) about how you can use Quant Law to help you make decisions and increase profitability at your firm. Join Pamela Foster and Andrew Nasrinpay at their #LMA20 session, “Plaintiff Firms: Increase Profitability Using Quant Law Theory.”

Looking for career inspiration? Tune in to the latest episode of Strategies LIVE! as Aileen Hinsch, manager of business development and practice group management at Crowell & Moring, and Jenn Smuts, chief marketing officer at Connolly Gallagher, swap stories about identifying unlikely mentors, moments they leapt into “scary” but gratifying new roles, extracurricular activities that made them better legal marketers and so much more. This issue of Strategies LIVE! is coincides with the subject matter featured in the July/August issue of Strategies magazine. A special thank you to this issue’s sponsors, Firmseek, Tenrec and Vivid Graphics. These partners are ready to help you identify solutions that fit your firm’s needs.

During these times of uncertainty, PR professionals must strive to better support journalists more than ever. In the latest episode of the LMA Podcast, Bethany Chieffallo (GKG Law, P.C.) speaks with Michael Neibauer (Washington Business Journal) about the current media environment, actionable advice for PR professionals and more.

In this episode of Strategies LIVE!, Heather McCullough, co-founder of Society 54, and Bill Crooks, partner at Priority Search International, discuss how the current environment is rapidly changing the way law firms think about serving their clients and employees. Tune in as they talk through ways they are seeing firms adjust to flexible work schedules, appeal to new markets, provide unorthodox services for internal and external audiences and more.

In this episode, LMA President Jill Huse (Society 54) speaks with LMA Well-Being Committee co-chairs Renee Branson (RB Consulting) and Ryan King (Ogletree Deakins) about the importance of well-being and mental health in legal marketing. May is Mental Health Awareness month and now, more than ever, it is essential to put mental health first amidst the COVID-19 pandemic. Huse, Branson and King discuss the brand new Well-Being Committee and Resource Center, and give practical solutions that anyone can apply to their daily life. - National Suicide Prevention Lifeline: 1-800-273-8255 - Crisis Text Line: Text HOME to 741741 - SAMHSA Treatment Referral Helpline: 1-877-726-4727

In this episode, Alex MacDonald (McCarter & English) speaks with Stuart Dodds (Positive Pricing) about the importance of being confident in pricing and the approaches you should consider in the wake of COVID-19’s economic impact. MacDonald and Dodds discuss themes in Dodds’ recent Strategies article, the importance of bringing the firm into pricing conversations and how to approach pricing in the near-term economic environment.

In this episode, Bethany (Early) Chieffallo (GKG Law, P.C., mailto:[email protected]) speaks with Stephanie Marella Gryder (Moore & Van Allen PLLC, [email protected]) and Nichole Bartlett (Dechert LLP, [email protected] ) about the external and internal communications involving diversity. Gryder and Bartlett share their regional, national and international insights into the strategies, vehicles and challenges of diversity communications.

In this episode, Suzanne Donnels (Jenner & Block LLP) speaks with Jeff Antaya (Plante & Moran), Frank Troppe (Miller Heiman Group) and Ellen M. Gregg (Womble Bond Dickinson (US) LLP) about how law firms can build a scalable sales culture. Antaya, Troppe and Gregg share their perspectives on why to have a sales culture at your firm, how growth affects culture, how to measure success and more. Editor’s Note: This podcast mentions the CMO Summit and LMA’s Annual Conference. Please note that this podcast was recorded well in advance of the decision to postpone the event.