The most impactful simple fixes for better Google rankingTo reach the top of Google’s search results page and stay there, you’ll need a long-term search engine optimization strategy, including frequently published optimized content, quality website maintenance, regular updates, and more.Fix errors and dead linksError pages and dead links don’t belong on any website that takes itself seriously. Users hate them, so for Google, whose ultimate goal is to serve up exactly what its users are searching for, they are a big red flag. As such, they can negatively impact your rankings (to say nothing of user experience).Optimize for mobileRoughly half of all Google searches come from mobile devices, and the percentage has been steadily going up for the past couple of years. Consequently, Google introduced mobile-first ranking.Improve loading speedsResearch has shown that users expect any website to load within 3 seconds or less. If it doesn’t, they leave, increasing the website’s bounce rates and decreasing its Google ranking.People that should listen to this show are entrepreneurs with e-commerce stores, digital marketers

1. Mobile Shopping is ExpandingYour customers want to shop conveniently via their mobile phones. Hence, it’s important to improve their shopping experiences. More so, since it’s estimated that over 73% of eCommerce sales will occur on mobile devices by the end of this year.2. Young Consumers Are Transforming The Online Business Space According to this study, 2 out of 3 young consumers between the ages of 18 and 34 are spending money to purchase items online now than they did before the pandemic hit.3. Conduct Robust Customer Experiment This eCommerce trend is a wake-up call. If you’ve not been following your customers closely, it’s time to start paying attention to their needs and wants.5. AI and AR Will Improve Online Shopping ExperienceHow much do you spend online? Are you leveraging Artificial Intelligence (AI) and Augmented Reality (AR) to improve your sales online?People who should listen to this show are digital marketers, entrepreneurs, career coaches

Moreover, research further shows that small companies are now more inclined to hire full-time remote workers. And there’s a reason for this — with remote workers, you don’t have to invest in building office spaces, and your utility bill and equipment cost minimizes.With the right apps, telecommuting becomes nothing short of a blessing. So, let’s have a look at a few essential apps that you must count on to work remotely in full swing.1. ClockifyWhen you work from home, your employer usually has a hard time accepting that you are actually working rather than slacking off. On the other hand, sometimes you want to show your employers the amount of hard work and time you put into your work.2. ZoomDuring the Covid-19 pandemic, Zoom emerged as one the most popular platforms for conducting remote meetings.3. Just10It might come off as a rather strange choice of app in this list, but let’s not form an opinion too quickly.4. Chrome Remote DesktopWell, you don’t necessarily need to have your office computer at home in order to use it. Chrome Remote Desktop enables you to safely access your computer from virtually anywhere.5. SparkResearch shows that 28% of the average person’s workweek is spent managing emails — that adds up to around 11 hours.6. Google DriveIf we bring file storage and synchronization under the spotlight, then look no further than Google Drive. People who should listen to thid show are entrepreneurs

while most businesses have been adversely affected by the Covid pandemic, some have thrived, and even performed better. So-called countercyclical businesses tend to see massive growth during a recession.Reselling Items OnlineIn the first half of 2020, Amazon made a profit of 5.2 billion USD. That makes reselling items online an enticing option.Online TeachingSchools have also been affected by the COVID pandemic, with most students now learning at home. If you have in-depth knowledge of a particular topic, you can create an online course and upload it to Udemy.FreelancingProbably the best recession-proof business is freelancing. It is viable, requires minimal investment, you can work from home, and you are your own boss.Online Food BusinessEven during an economic crisis, humans still need to eat and drink. That is one reason why food and beverage is one of the most volatile industries.People who should be listening to this show are entrepreneurs, solopreneurs, career coaches

1. Better segmentation and personalizationWith the help of a powerful CRM tool like Marketo and Salesforce Marketing Cloud, businesses can segment their subscribers in a better way and personalize the emails accordingly. According to a report by SuperOffice, hyper-segmentation can facilitate customer acquisition and retention, a higher deliverability rate, and an increase in the number of sales leads. Email Uplers recently carried out a study in which it was revealed that personalization is one of the most pressing issues for CRM managers. Most of the experts worked with an in-house team to execute all these marketing operations. 2. Integration with third-party toolsIt is possible to integrate your CRM tools with a number of third-party software programs. By doing so, you can have a centralized platform to maintain all your marketing tasks, whether it is lead generation, tracking the movement of leads in the sales funnel, and reaching out to them at the right time. 3. Effective lead nurturingTools like Marketo and SFMC come with a lead scoring model that allows you to nurture the leads based on their interaction with your website. You can set a drip email workflow to send out relevant offers and product updates that might prompt the subscribers to convert. You can also employ the principles of Artificial Intelligence and behavioral tracking to send out triggered lead nurturing emails.4. Customized email templatesCRM tools let you create tailormade email templates with dynamic content blocks as well as enticing visuals to woo customers. Most of these tools have an in-built drag-and-drop editor that facilitates the creation of attractive emails that can yield a higher open rate and conversion rate.   People who listen to the use are entrepreneurs

What is a lead? A lead is someone who has shown interest in your business and who has given you his or her name and contact information (typically an email address).Make sure that you have a specific goal for your leads. How many leads you have will directly determine the number of sales you’ll have. If you have a 3% conversion rate and want every week, then you need to have 1,667 leads to reach your desired conversion.to get 50 new customers #1 – Build a gate, but give them the key with lead magnets.Lead magnets are any piece of free content that you provide some freebie in exchange for a website visitor’s contact info#2 – Dig your feet in with a place for customers to land.The purpose of most landing pages is to generate leads. Landing pages are used to support advertising strategies#3 – Make their mouths water with blogs.Oh, did you think the days of blogging for business had come to a close? Think again.#4 – Make a lasting first impression.When determining how to generate leads online, you need to first increase the number of impressions and traffic that can become leadsPeople who should listen to this show are online marketers, career coaches, entrepreneurs  

Influencer Marketing: Numbers to Note A look at the following numbers might convince you why influencer marketing is one of the best social media strategies for 2021. As per a 2019 report prepared by SocialPubli, 93% of marketers rely on influencer marketing.On average, a $1 investment in influencer marketing yields $6.50 in revenue. As per SocialMediaToday, 87% of people decided to purchase after an influencer encouraged them to do so. Nearly four out of every 10 (39%) marketers are considering increasing their influencer marketing budget. By 2022, the influencer marketing the industry is expected to be valued at $15 billion, almost double its worth in 2019 ($8 billion). Marketers striving to increase ROI and reach their target audience by using influencer marketing should follow the following tips and tricks. 1. Look for Influencers Whose Interests Align with Your Brand’sWhile searching for influencers to endorse your product/service, do not get tempted by their content right away. 2. Don’t Micromanage Influencers The TV advertisements that most of us have grown up watching follow an exciting approach. 3. Aim for Better EngagementOn the surface, an influencer with 55,000 followers on Instagram might seem a better fit for increasing brand awareness than an influencer with 15,000 followers, right?People who should listen to this show are online marketers

1. Sustainable business. I asked myself: is this side hustle capable of becoming a sustainable business? Have I built more than a back-of-the-envelope model to show how the business could thrive and grow?2. External validation. I felt confident that my side hustle was sustainable, but what about not me? I made sure to find at least 10 people with knowledge of the sector and asked for their feedback.3. Personal finance. This is a big one. Even if your side hustle is the next Facebook (spoiler alert: it's almost definitely not), you still need to be able to survive while you're building it.4. Interestlevel. In theory, if you have a side hustle, it's because it's something you love. But enjoying something right now is very different than being dedicated to it for the next however many years.5. Life. Yep, life. As it turns out, money and interest-level aren't the only two things dictating your enjoyment of—and ability to succeed at—starting a business.The short of it: you need to be flexible. If your side hustle is more about passion for what you're selling or offering and less about the passion for starting a business, you need to think hard about that.People who should listen to this show are career coaches, entrepreneur

1. Digital firstThe pandemic accelerated the rate of change and digital transformation much faster than any of us anticipated. Now, B2B buyers and sellers doing business digitally is the norm.2. Humanize the digital experience  Today, buyers have more access to information and knowledge than ever before. They’ve read online reviews, sought advice from peers, and compared features of multiple products before they even speak to you.3. Technology is a co-worker Digital-first not only transforms the traditional sales hire, it transforms co-workers. With reliance on digital selling so does the need for sales software solutions that help sales reps humanize the digital experience and close more deals.2. We have rethought the way we work.Another interesting takeaway from Covid-19 has been the way we have redefined what it means to "work."Since March, we have spent a lot of time thinking about how our company is set up, how we run our offices, what kind of flexibility we've offered in the past, and in what ways we can change for the better. For example, we have never been a work-from-home type of company, but Covid-19 has really proven that, in many ways, we can be. Even though I prefer working in the office, and many other people still find value in working together in person, we have become more open to these new ways of working. We have increased the cadence of communication with the team.Lastly, the importance of effective communication has never been more prevalent. People who should listen to the show are entrepreneurs and online marketers

Quick Access to More Data There is no need to accentuate the importance of collecting data for businesses. Utilizing efficient methods of data collection allows businessesNew Self-Serving TechnologiesLots of companies strive to make the buyer journey more enjoyable and free from unnecessary hassle. To that end, they introduce scan-and-go techs that can go a long way towards helping customers sift through available items and services without human assistance.More Effective CollaborationAccording to the recent survey, those businesses that adopted IoT initiatives have managed to boost their collaboration almost threefold. Such a seemingly trivial thing as a connected smartphone can redefine the way you cooperate with your colleagues and personnel.Enhanced Security Today, many businesses avail themselves of video surveillance and access control solutions to ensure that their data and property are safeguarded against unauthorized access and theft. IoT-powered security solutions can go a long way in keeping business leaders informed of what’s happening in the workplace.People who should listen to this show are entrepreneurs